The report predicts that China’s digital marketing budget will increase by an average of 19% in 2022

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On December 15, according to the 2022 China digital marketing trend report jointly released by the second hand Academy of marketing Sciences, the Global Digital Marketing Summit GDMS and media 360, the average growth rate of China’s digital marketing budget in 2022 is expected to be 19%, which is lower than the actual growth rate of 22% in 2021.
The report shows that in the Internet end, short video, social and e-commerce media ranked the first camp, and the proportion of advertisers who increased the delivery of short video, social and e-commerce reached 79%, 77% and 57%. In the form of advertising, KOL advertising and short video with the ability to transform and carry goods ranked the first echelon, and the proportion of advertisers with KOL advertising and short video increased by 70% and 69%.