Kwai third quarter revenue of 20 billion 500 million yuan, an increase of 33.4% days over 320 million

0
21

In November 23rd, Kwai technology released its third quarter results in 2021. The results showed that Kwai’s revenue was 20 billion 500 million yuan, up 33.4% over the same period, mainly from online marketing services and other services, including e-commerce.
Online marketing service revenue is 10.9 billion yuan, which is the largest source of revenue; The live broadcasting revenue was 7.7 billion yuan, an increase of 7.4% month on month; Revenue from other services, including e-commerce, was 1.9 billion yuan, a year-on-year increase of 53%.
Kwai’s DAU reached 320 million 400 thousand in the three quarter, up 17.9% from the same period last year, a 9.3% increase in the ring ratio, and a year-on-year increase in the quarter quarter also hit a new high since the two quarter of last year. Mau reached 572.9 million, with an increase of 66.7 million monthly live users in a single quarter, the largest quarterly net increase since the second quarter of 2020.
By the end of the third quarter, the platform had accumulated more than 14 billion pairs of mutual attention users, an increase of 59% over the same period last year.
In terms of ecology, the three quarter of this year, Kwai Ju short drama has reached 230 million of its daily activities, and over 850 of the series of short plays with over 100 million viewing capacity. The Kwai fan knowledge IP new knowledge broadcast, first season, leveraging tens of thousands of knowledge anchors to participate; The total time spent by users on sports content increased by more than 150% compared with the same period last year.
Kwai Fu said that Kwai DAU’s daily usage increased by 35% over the same period of time, and the penetration rate increased from 66% in the first quarter of 2021 to 78% in the third quarter of 2021.
In terms of e-commerce, the platform’s Gmv (total e-commerce transactions) reached 175.8 billion yuan in the third quarter, a year-on-year increase of 86.1%. In September, the Kwai Fu e-commerce re purchase rate increased to more than 70%. In addition, the contribution rate of Kwai Po store to GMV increased from 71.4% in the same period last year to 90% this year.
In the current quarter, the net loss of the Kwai sum was adjusted by 4 billion 800 million yuan, and the adjusted net loss rate was 23.5%, which was slightly improved compared with the 24.9% in the two quarter.
Kwai sum third quarter performance summary
In the third quarter, Kwai’s total revenue was 20 billion 500 million yuan, up 33.4% over the same period.
Kwai’s online marketing service revenue in the third quarter was 10 billion 900 million yuan, up 76.5% over the same period last year, mainly due to the increase in traffic and the increase in advertisers’ numbers, thanks to the accuracy of advertising and the user experience of advertisers.
Kwai’s revenue in the third quarter was 7 billion 700 million yuan, compared with 8 billion yuan in the same period in 2020.
Other service revenue was 1.9 billion yuan, a year-on-year increase of 53%, mainly driven by the growth of e-commerce business.
In the third quarter of 2021, the average daily active users of the Kwai Fu application was 320 million 400 thousand, an increase of 17.9% over the same period last year. Monthly active users were 572.9 million, a year-on-year increase of 19.5%.
The sales cost was 12 billion yuan, a year-on-year increase of 37.1%, mainly due to the increase in revenue sharing costs and related taxes due to the increase in revenue.
The gross profit was 8.5 billion yuan, a year-on-year increase of 28.6%, the gross profit margin was 41.5%, and 43.1% in the same period last year.
Sales and marketing expenses were RMB 11 billion, with a year-on-year increase of 79.9%, and the percentage in total revenue increased from 39.9% to 53.8%, mainly due to the increase in promotion and advertising expenses due to the increase in product promotion, brand marketing activities and business development in overseas markets.
Administrative expenditure was 911.3 million yuan, a year-on-year increase of 114%, and the percentage in total revenue increased from 2.8% to 4.5%.
R & D expenditure was 4.2 billion yuan, a year-on-year increase of 126%, and the percentage in total revenue increased from 12.1% to 20.6%.
Kwai’s operating loss in the third quarter was 7 billion 400 million yuan, operating profit margin was -36.1%, while operating loss in 2020 was 1 billion 400 million yuan, and its operating profit margin was -9.0%.
Kwai’s loss in the third quarter was 7 billion 100 million yuan, compared with 29 billion 300 million yuan in the same period last year.
Kwai’s adjusted net loss in the third quarter was 4 billion 822 million yuan, compared with 962 million yuan in the same period last year.