Tencent technology news on November 12, although the “meta universe” is now gaining momentum, it is still a desire rather than a reality, and its biggest supporters also admit that it will not be built soon. However, supporters see a range of possibilities, from selling the hardware and software needed to access the metauniverse to selling virtual goods, services and advertising in the digital world.
Companies large and small have begun to outline business plans to use metauniverse. Microsoft said last week that it would launch software tools around the meta universe in the coming months, but the pricing remains to be disclosed. Mark Zuckerberg, CEO of meta, also said that as the company is committed to building a metauniverse, it will find ways to help creators make money and may make use of the $1 billion fund established by the social media giant.
For science and technology leaders, the meta universe is rising and becoming an intergenerational transformation trend of digital interaction and business development mode. Supporters of yuancosmos say that the new digital world will have a far-reaching impact on daily life, just like the emergence of the Internet or iPhone.
Satya NADELLA, chief executive of Microsoft, said when launching the company’s new tools for the digital world: “when we talk about the metauniverse, we describe a new platform and a new type of application, similar to the way we talked about the Internet and websites in the early 1990s.” these measures include starting next year, Users of Microsoft workplace collaboration software teams can more widely use custom avatars to attend meetings.
Analysts say that the digital world provides a new way of shopping and should stimulate sales. Brent thill, an analyst in charge of the technology industry at Jefferies, an investment bank, said: “I think this business ability will be crazy because you will see these virtual goods, not just pictures. You can rotate objects, view them in all directions and try on different things.”
Analysts say it is difficult to estimate the size of this meta cosmic economy at this early stage. However, it is pointed out that the annual spending on video game virtual goods has exceeded US $80 billion, which shows that the virtual world can generate a lot of business. At this point, the opportunity to make money is largely related to the establishment of infrastructure in the online field.
Meta is selling its oculus virtual reality helmet for $299 and said it is developing augmented reality devices. Snap sells augmented reality glasses for $380. Microsoft sells hololens helmets for commercial users. The cheapest price is $2975. The U.S. Army is one of its customers.
According to data released by IDC, a market research company, the global market for augmented reality and virtual reality devices is expected to grow by more than 50% this year, with a total shipment of 9 million units. By 2025, the shipment volume may reach 28.7 million units.
Chip giant NVIDIA is launching software called Omniverse enterprise, which provides collaboration and simulation tools in the form of subscription. NVIDIA touted the suite as the foundation for creating and connecting virtual worlds and launched new tools early Tuesday, including a tool for creating interactive artificial intelligence avatars.
Huang Renxun, chief executive of NVIDIA, said on the company’s recent earnings conference call: “I am quite sure that Omniverse or metauniverse will become a new economy with a larger economic scale than our current economy at this moment.”
Lisa Su, chief executive of ADM, said on Monday that as part of the company’s data center expansion, meta had selected the company’s chip for cloud computing.
Video game company roblox and game developer Epic Games, which produced fortress night, have held virtual concerts and other immersive experiences on their platform. So far, these activities are free, but participants can buy relevant virtual items.
Other companies are joining in. Accenture, a consultancy, said last month that it had purchased 60000 oculus helmets to train new employees. Nike filed a trademark application last month, indicating that it hopes to sell digital versions of its products in the online world.
Digital advertising shows explosive growth in the era of social media, and has always been the pillar of meta revenue. It is expected to migrate to the meta universe. Many advertisers are experimenting with a digital world similar to the meta universe. For example, roblox is trying to build brand awareness, but it is still unable to use this platform to sell physical goods.
Brian Wieser, President of WPP’s GroupM global business intelligence, said that meta’s statement in the network field may inspire many brands to try augmented reality and virtual reality, and imagine creative ways to appear where virtual communities have been established.
Zuckerberg has become one of the most outspoken supporters of metauniverse. He said that the new network field will not be controlled by only one company. Zuckerberg has complained for years that apple and its app store policies have had too much impact on the social media company’s business.
When introducing the meta universe plan in detail at an event last week, Zuckerberg said: “I began to believe that lack of choice and high costs are stifling innovation, preventing people from creating new things and hindering the development of the whole Internet economy.”
Apple defended its app store’s Commission, saying its fees were fair and similar to those in other digital markets. Apple is also developing an augmented reality headset for consumers. Analysts expect it to go public as soon as next year. The company also plans to launch ar glasses.
Some people doubt whether the metauniverse will fundamentally change the way business operates. They point out that earlier iterations (such as second life) also aroused excitement before they failed.
Mark raskino, a researcher at Gartner, a market research company, said in a blog post that enterprises will run in the meta universe at some time, but this will not happen in the 1920s or may not become a reality in the 1930s.
The upfront cost of building a metauniverse is high. Meta said its metauniverse efforts would reduce its operating costs by $10 billion. The company also expects capital expenditure on projects such as network infrastructure and data centers to increase by nearly 80% next year.
Zuckerberg said at the event last week: “however, we hope that if we all work hard, in the next decade, the meta universe will cover 1 billion people, carry hundreds of billions of dollars of digital business activities, and provide employment opportunities for millions of creators and developers.” (reviewed by Tencent technology / Jinlu)