It is said that meta plans to open physical retail stores to display VR, AR and other hardware equipment


Tencent technology news on November 6, after announcing that the company name will be changed to meta to fully enter the meta universe business, meta’s first step may be to open retail stores to show consumers hardware devices such as virtual reality (VR) helmets and augmented reality (AR) glasses.
According to people familiar with the matter, meta has discussed the issue of opening retail stores that will eventually spread all over the world. The source said that these retail stores will be used to introduce people to the equipment manufactured by the company’s reality labs department, such as virtual reality helmets, and may include augmented reality glasses in the future. These devices are the gateway to the meta universe. In this future digital world, people can almost seamlessly shift from the virtual world to the real world. Facebook co-founder and CEO Mark Zuckerberg renamed his company meta last week and put forward the vision of metauniverse as the next social platform. These stores will help show people that virtual reality and augmented reality can be interesting and exciting, as Zuckerberg saw.
According to meta’s internal documents, the purpose of these retail stores is to make the world “more open and interconnected”. Documents show that they are also designed to stimulate “curiosity, intimacy” and other emotions. According to people familiar with the matter, the internal discussion on opening physical stores was several months earlier than brand remodeling, and the serious work on this measure began last year. It is reported that the project still under development may not continue, but if meta opens a retail store, it will be the company’s first attempt to do so. Meta basically exists in digital form, and more than 3.5 billion people use its popular social applications, including Facebook, instagram, WhatsApp and messenger.
Meta spokesman said that the company could not confirm the store opening plan, but said that its latest virtual reality helmet was “in great demand” and its hardware had been sold at cooperative retailers.
As Zuckerberg talks about the metauniverse, his company is trying to meet regulatory and social challenges. Frances Haugen, a former employee, pushed meta to the forefront as an informer. Hogan left Facebook in May. Later, she provided the Wall Street Journal with thousands of pages of internal documents to prove how the company realized that it had caused polarization in many countries, leading people to fall into a flood of wrong information. The latter wrote a series of articles in Facebook archives. After that, Hogan’s lawyer provided these documents to the U.S. Securities and Exchange Commission and the U.S. Congress. Hogan pointed out that meta has not done enough to protect society from harm. Although it is not clear how strong her reasons are, the disclosed information has attracted the attention of legislators and regulators.
Doubts about the meta universe abound. Although meta’s reality labs Department has achieved some success in the popular low-cost helmet oculus Quest 2 last year, virtual reality is still only a niche market for enthusiasts and enthusiasts. The hardware of virtual reality is usually expensive and difficult to use. Some users reported that using helmets made them sick.
“At best, we can only guess that a complete set of meta products or services will take at least 5 to 10 years. He said that what meta is developing is similar to the computer game” second life “in the early 21st century, which is called” second life ” A second attempt at a similar service, but I hope it will be more immersive. ”
However, Zuckerberg said he thought it was time to build the next major change in the computing platform since the era of smart phones. In the future, Zuckerberg’s applications will no longer be subject to the rules set by apple and Google, which have app stores that distribute Facebook, instagram, WhatsApp and messenger.
It is not new for technology companies to open their own stores. PC manufacturer gateway also opened its own retail stores in the 1990s. Apple also opened retail stores so that users can test devices and get answers to their questions. Microsoft, Amazon and other companies have also launched their own retail stores. In recent years, meta has tried some physical retail. In addition to opening flash stores at the airport , the company also opened a flash store in Soho District of Manhattan to showcase its oculus hardware products. In 2018, the company also opened a flash store at Macy’s department store to bring more small businesses into the platform.
According to meta’s internal documents obtained by the media, if the company’s retail store business starts to operate, they will display products such as portal devices (teleconference gadgets that allow people to have video chat on Facebook) and oculus headphones. In addition, meta’s retail stores will also display voice-controlled sunglasses that can be used for license plate and video developed by meta and leipeng.

The document shows that the early design of meta retail store looks very modern, the architectural appearance presents a flat minimalist aesthetics, and the layout of Facebook brand is also very subtle. According to the document, the company considered naming its stores Facebook hub, Facebook commons, Facebook innovations, Facebook reality store and from Facebook, and finally decided to take Facebook store as the main candidate. It is unclear how meta brand reshaping will affect store naming. Andrew Bosworth, who will soon be chief technology officer of meta, said last week that oculus brand would be terminated and replaced by the name meta. He said that oculus quest will become meta quest, and Facebook portal will be renamed meta portal.
Internal documents also show that Facebook’s flagship store was originally planned to be opened in Burlingame, California, where meta’s reality labs has an office. It is unclear whether these plans will continue. (compiled by Tencent technology / Wuji)