Lu Weibing: Xiaomi’s goal is to be the first in the world within three years


On the afternoon of November 4, Lu Weibing, partner of Xiaomi group, President of China and international department and general manager of redmi brand, said that he had an interview yesterday. It has been reported in succession in the past two days, which does not fully reflect some of his views. Hereby clarify:
Lu Weibing said that Lei Jun had previously proposed the goal of Xiaomi’s mobile phone sales to be the first in the world in three years (by 2024). As Xiaomi’s base camp, the Chinese market must be planned with the goal of being the first in three years.
Lu Weibing said that China’s mobile phone market accounts for 70% offline. Without a strong offline layout, it can not be the first. Therefore, Xiaomi’s new retail will set the overall goal of opening 30000 stores in the next three years on the basis of 10000 stores, and mainly focus on the expansion of the sinking market (counties and towns).
Lu Weibing also specifically clarified that Xiaomi will not specifically surpass any of its friends. Since Xiaomi’s goal is to surpass all other mobile phone brands, including apple.
On the afternoon of November 3, Lu Weibing was interviewed by the media to interpret Xiaomi’s new retail strategy.