JD’s double 11 pre-sale was opened, and the number of users placing orders within 4 hours increased by nearly 40% year-on-year


At 8 p.m. on October 20, JD’s 11.11 pre-sale activity officially began. It is understood that the number of single users within 4 hours of pre-sale increased by nearly 40% compared with the first day of pre-sale last year, and the first order for hourly purchase took only 10 minutes to deliver. Statistics show that more young groups join the pre-sale activities, and consumers aged 18-35 account for more than 70%.
Within 4 hours of pre-sale, the top 10 provinces and cities with pre-sale order amount are Guangdong, Jiangsu, Beijing, Zhejiang, Shanghai, Shandong, Sichuan, Henan, Hebei and Hubei. Among them, Zhejiang Province has the highest per capita consumption amount of pre-sale orders; The provinces and cities with the highest number of pre-sale orders per capita are Beijing. The top 10 categories of pre-sale orders are computer machines, large household appliances, mobile phones, sports shoe bags, facial skin care, kitchen and bathroom power, household appliances, photography and bathroom.