It is said to protect users’ privacy. In fact, Apple has a lot of data tracking tricks


Tencent technology news on October 13, apple always publicly claims to protect users’ privacy, restrict applications from abusing data, and say it will not use users’ personal information. But in fact, Apple also tracks users through various new methods.
Among many large technology enterprises, apple insists on providing user privacy protection, rather than joining the ranks of competitors and using users’ personal data in various ways. Apple CEO Tim Cook recently clashed with Facebook on these issues. In an interview, he stressed the need to protect users’ privacy and resist the advertising model that social networks rely on a large amount of data. When it comes to privacy, apple is used to portraying itself as a good man. But is that really the case?
Apple recently launched a series of new security features: Apple devices can now mask the tracking elements embedded in e-mail, inform users of the number of times an application accesses personal information such as location, use relays to mask network traffic, and allow users to create unique e-mail aliases.
More importantly, as the world’s largest company by market value, apple is using facts to show that privacy can become real gold and silver. But many of Apple’s latest features are about enhanced tracking, but Apple will never say so. IOS 15 system update can digitize the text in the photo, so that users can copy and paste text from the picture, or dial the phone number appearing in the picture. Using iPhone to scan nearby buildings allows apple to recognize maps and automatically generate walking routes. The system algorithm can also recognize specific objects in real-time video and convert photos into 3D models of augmented reality. All of these features increase the amount of user data collected.
Apple is also actively engaged in the lucrative healthcare business. People can use iPhone and apple watch to track their steps, heart rate and step frequency. The new sharing tab in the health app allows users to share their health data with their families and caregivers. Even if all data is secure, once the information owned by individuals can be easily collected and shared, potential data problems will follow.
In fact, once it starts to touch relevant fields, Apple’s role in the development of invasive technology and tracking users becomes obvious. Apple has developed a Bluetooth beacon, which can track users in stores, gyms, hotels, airports and other places by connecting to users’ mobile phones. Apple’s use of face ID as a way to unlock the iPhone has also promoted the application of face recognition technology. The company’s airtag is a device that can be tied to personal small objects for tracking, which also makes some people feel that airtag can be used to track users. As the most advanced wearable device on the market, apple watch can read physiological and emotional characteristics and also track user data.
On the issue of user privacy, IOS system enjoys a better reputation among consumers than Android. Siri digital assistant is the same for Alexa and safari browser for chrome. But that doesn’t mean apple can track users at any time with device microphones, cameras and sensors. Now it seems that Apple has been playing two games at the same time: protecting privacy and developing tracking tools, but it only recognizes the former.
If Apple really takes user privacy seriously, it should provide privacy conscious users with such an iPhone: an iPhone without facial recognition, an iPhone that can easily cover the camera, and an iPhone whose microphone can be turned off mechanically. (compiled by Tencent technology / Jiao Han)