Jobs’ unique search for “the next jobs” is destroying Silicon Valley

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Focus
1. The story that jobs founded apple in Silicon Valley and led it to success has become a source of inspiration for many people to start businesses.
2. Jobs’s leadership style, obsession with confidentiality and even his iconic dress have become the object of imitation by many entrepreneurs.
3. Jobs is unique. It’s not easy to find “the next jobs like person”.
4. Many people who were initially thought to be the “next jobs” were eventually found to be false “saviors”
5. The search for the “next jobs” movement is destroying Silicon Valley, and the actions of these entrepreneurs may also destroy the lives of others.
Tencent technology news on October 6, few people can be as eye-catching as Steve Jobs in the entrepreneurial story of Silicon Valley. After CO founding apple in 1976, jobs was famously fired in 1985. However, his high-profile return saved apple from the brink of bankruptcy and put it on the road to become the world’s most valuable company, which has become one of the greatest success stories in the United States.
Apple co-founder and CEO Steve Jobs is one of the most influential figures in the technology world
Ten years after Jobs died of pancreatic cancer in October 5, 2011, his influence is still everywhere in Silicon Valley. Jobs is good at tying moving stories to company products and disclosing them at eye-catching product launches, which usually end with “one more thing”. His ability has been widely imitated by executives of companies large and small. And his top-down leadership style and obsession with confidentiality. Many people even imitate his iconic clothes – black turtleneck, jeans and new Bailun sneakers.
All these qualities are not uncommon for entrepreneurs, which can be traced back to the beginning of the company founded by jobs, which created many of the world’s most influential technology products, including iPod, iPhone and iPad. Disruptive innovators are often driven to do different things to test traditional wisdom. Jobs did.
David Hsu, a professor at the Wharton School of business at the University of Pennsylvania, focuses on entrepreneurship, innovation and management. He said: “what they are doing is not a continuous step. When it comes to innovation in Silicon Valley, people always say, ‘we have to take an unusual path’.” this little-known path sometimes leads to failure, as jobs did in 1985, But this is also the path that other Silicon Valley executives have vowed to take.
Jobs’s legacy is engraved in the minds of those who believe that success is supreme, good or bad. Sometimes, employees or their mentors may think that they have found the “next jobs style person”, become an industry giant and create the next apple. However, in their search, bad decisions, bad behavior and fraud are getting worse and worse. Founders are usually talented and charming. Despite their defects, they lead the company to rise rapidly. But once reviewed, the results are equally shocking. Like Hollywood celebrities, superstar CEOs may rise rapidly, but when serious mistakes attract people’s attention, he will immediately lead to verbal and written criticism, and they may destroy everyone else’s life.
Professor Xu said: “I’ve been thinking about whether there is a way to make a talented and humble game rule changer in society, rather than a gifted bastard? We need to stick to it and realize that there are many ways to success and many ways to contribute.”
Jobs did not live to see Apple’s new headquarters completed, nor did he see the demonstration hall named after him
Who is the next jobs?
Although the technology industry has created wealth, power and success, it is increasingly full of false “saviors”. They weave stories full of lies, confuse the recklessness of telling the truth with abuse, and rely on confidentiality not to surprise the press conference, but as a way to cover up misconduct.
Perhaps the most shocking is theranos, a blood testing startup. Its CEO Elizabeth Holmes portrays herself as the successor of jobs. She claims to be a large-scale technology leader. Holmes often appears in a black turtleneck uniform in a mixed environment of hype and confidentiality. She dropped out of Stanford University at the age of 19 and founded the company in 2003. Ten years later, she was hailed as the next big star.
Fortune magazine wrote in its 2014 cover story: “the CEO is eager for blood.” this report is about Holmes and “her mysterious company”, which “aims to revolutionize the field of health care”. Wired magazine called her research “exciting”. Company magazine declared Holmes “the next jobs”. It is reported that Holmes has been lying to investors, business partners and customers about the performance and accuracy of the company’s machines. She is currently on trial for telecommunications fraud and conspiracy to telecommunications fraud.
Elizabeth Holmes, CEO of theranos, a blood testing startup, poses for a photo in the documentary Silicon Valley inventor: blood sucking into gold
Other executives did not copy jobs’ personal style. Although they all had shortcomings, they still left room for maneuver. In Uber, before its co-founder Travis kalanick, sexual harassment and brotherhood were common in the car Hailing service. In 2014, when kalanik became CEO of Uber, he boasted that he had become a qualified bachelor.

Wework, a shared office start-up, postponed its initial public offering (IPO) in 2019 after public financial records showed that the company lost a lot of cash. Like Uber’s fraternal culture, the behavior of Adam Neumann, CEO of Wework, has also been closely watched, especially because of his drug abuse, drinking parties and the cult color in the company’s work culture.
Ellen Pao, technology investor and head of project include focusing on diversity and inclusiveness, said: “Technology investors usually don’t care about allegations of fraud, harassment or discrimination, especially if they can profit from it. These issues can’t be ignored or pretend to disappear. If members of the investor’s’ boy club ‘are unwilling to hold each other accountable, prosecutors must intervene.” In 2015, Bao kangru lost the court lawsuit against her former employer, legendary venture company Kleiner Perkins, on the grounds of gender discrimination and retaliation.
Of course, jobs should not be responsible for any flawed CEO, nor should he be responsible for the culture that tolerates their behavior. These people have done bad things far beyond the scientific and technological community. But now, with the increasing voice of supervision and punishment, people question the power of Silicon Valley and silently look for “the next jobs like person” It is becoming a warning story, but few people seem to learn from it.
A gift for Storytelling
For decades, the heroic legend of Silicon Valley has always been regarded as a modern version of the “American Dream”. This is for good reason. In the late 1970s, when jobs and Steve Wozniak and Ron Wayne When co founded apple, the United States was coming out of a period of high uncertainty. In that decade, the United States withdrew from the Vietnam War, while inflation and oil prices soared. Just as the U.S. manufacturing base began to decline, foreign manufacturing was heating up.
Margaret O’Mara, a professor at the University of Washington and author of the code: Silicon Valley and the Remaking of America, said: “jobs appears as a completely different business leader at this moment.” Unlike the chief executives of big companies who fell out of favor, jobs was not a typical computer fan of that era.
Omara said that a key quality of jobs was his “talent for storytelling”, which inspired people to think about computers and what computers could do when most people thought they were just machines. Long before Google or the public Internet, Jobs said that networked computers would “make the whole library of Congress within reach” He believes that video games are not a waste of time, as many parents think, but “simulate the learning environment”. There, “the more you understand the basic principles, the higher your score”. He often calls computers “the bicycle of our thoughts”.
Today, this inspiration continues to circulate in the technology industry. When Steve Jobs’s hand selected successor Tim Cook released the iPhone 13 last month, he said that Apple was “designing very good products and services to enrich people’s lives”. Microsoft’s product director Panos Panay said that Microsoft’s windows software is “A harbor for billions of people to work, realize their dreams and connect with loved ones”. At the same time, David limp, head of Amazon’s equipment and services, showed his team’s “next great leap” to make the scenes in science fiction a reality.
Uber, Wework and theranos have also told their stories. Uber said that the company’s software not only connects drivers and passengers, but also changes the way we travel in cities and provides people with a new way to make money as drivers. According to an early investor of Wework, the company is “undergoing profound changes in technology, population structure and urbanization” This will naturally encourage more “flexible, entrepreneurial and collaborative ways of working”.
Theranos is a combination of “treatment” and “diagnosis”. The company advertised its finger puncture blood test service, promising that “a small drop of blood can change everything”. Holmes was asked, “what’s your dream?” she replied: “let fewer people say goodbye to the people they love.”
On October 5, 2011, a memorial service was held for Steve Jobs at the apple store on Stockton street, San Francisco
Pride and secrecy
It’s hard to explain why so many smart people in the technology community can tolerate such large-scale bad behavior for so long. Many technology employees say that they are blinded by the promise of taking a successful rocket, and the road to success will inevitably encounter some bumps. Others say that the CEO’s magnetic personality distorts people’s feelings about themselves and the world around them Views.
And the story of jobs itself plays a role. Jobs was fired by apple after a power struggle with Apple’s board of directors and then CEO John Sculley. At that time, 30-year-old jobs was grumpy and obsessed with making the “next big thing” Apple was studying Famous for his mystery, he isolated the team and made them swear to secrecy. He worked hard and had high hopes for others.
In 2005, when jobs delivered a speech at Stanford University graduation ceremony, he recalled: “I think I disappointed the previous generation of entrepreneurs. When they passed the baton to me, I lost the baton.” when he talked about being fired, he said: “this is a bad medicine, but I think patients need it. Sometimes life will hit you head-on.”

Even after jobs returned to apple in 1996, he was known for his recklessness. Jobs fired many Apple employees shortly after they met in the elevator. It is reported that when jobs joined the Walt Disney board as the largest shareholder in 2006, he introduced himself to the head of ESPN. He said, “your mobile phone is the stupidest idea I’ve ever heard.” ESPN provided branded mobile phones and wireless packages at that time, which was very popular at that time.
The exchange was recorded in these guys have all the fun: inside the world of ESPN. When jobs turned and walked away, the exchange ended. It is reported that Disney lost $135 million on its mobile entertainment and sports network (mobile ESPN) that year.
Eric Schiffer, a brand management expert and chairman of reputation management consultants, said: “Steve Jobs is definitely a truth teller.” Schiffer has conducted professional research on CEOs who can influence the whole industry while helping enterprises and celebrities build brands.
For Schiffer, the key is that jobs chose “the truth rather than polite words”. In contrast, he said, the bad behavior of many executives in Silicon Valley ignores the fact that jobs often urges his engineers to consider what they are building machines for, which is where most people fail. “I don’t think his intention is to be an asshole. His purpose is to tell you the truth, break the rules and set super high standards. If you don’t meet the standards, he will let you know.”
Travis kalanik’s brotherly culture created in Uber was exposed and triggered the liquidation of the technology industry
Change in progress
Silicon Valley’s consideration of its leaders, their behavior and their own image has led to many changes. Many large companies, including apple, Google, Microsoft and Facebook, have begun to regularly publish reports on employee diversity and inclusive efforts in the past seven years. They also began to play down the importance of the CEO on the stage during demonstrations and product launches, so that more women and people of color working in the company and leading the team have face-to-face opportunities.
Nevertheless, the problem remains. Apple is facing unprecedented pressure from employees. They say Apple’s obsession with secrecy, instilled since jobs came to power, has made people afraid to expose bad behavior and allowed hostile working environments to breed. During the COVID-19 campaign, faced with election intervention, massive harassment campaigns and false information about the vaccine, Facebook CEO Mark Zuckerberg (Mark Zuckerberg) stubbornly changed the basic way of its social network management content, and drew more and more criticism.
Even kalanik showed the tolerant nature of the technology industry after he was ousted in the summer of 2017. It is reported that at that time, he told several people that he was “jobs”. Although he was fired, he hoped to return triumphantly.
Professor Xu of Wharton Business School says these issues are being discussed in academia, including his alma mater Stanford University. From Google founders Larry Page and Sergey Brin to theranos Holmes, many Silicon Valley founders started their businesses from Stanford University.
Professor Xu has been revising his curriculum, adding case studies and scenarios for raising ethical issues and dialogue. He also drew attention to less well-known technology executives, such as Sal Khan, who founded the non-profit Khan Academy in 2008 to publish educational courses online for free. Professor Xu said: “we need to have a broader understanding of what success means. Social influence and difference can be achieved in various ways. You don’t have to be an asshole. There are many different statements that can be used as a model.”
Jobs may not fully agree with this. He once said, “if you want to make everyone happy, don’t be a leader and sell ice cream!” but he also advocated doing the job you like. In his speech at Stanford University in 2005, he said: “don’t be trapped by dogma. Dogma is to live in the results of other people’s thinking. Don’t let other people’s opinions drown out your inner voice. The most important thing is to have the courage to follow your heart and intuition.” (reviewed by Tencent technology / Jinlu)