Cindy Tai, global vice president of Amazon: the platform governance behavior has involved 600 Chinese brands and 3000 seller accounts

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On September 17, Cindy Tai, global vice president of Amazon and executive president of Amazon’s global store Asia Pacific region, said in a group interview that the governance behavior of Amazon platform previously involved 600 Chinese brands and 3000 seller accounts, including some large sellers. According to her, the above sellers had repeated serious violations. Amazon had warned the sellers, but Amazon finally chose to terminate its cooperation because the violations continued.
At the same time, she said that the overall sales of Chinese buyers on Amazon still maintained a healthy growth. Stopping cooperation with a few illegal sellers can ensure that the overall Chinese sellers have a better business environment. In addition, she stressed that Amazon’s treatment of global accounts, rules and policies are equal and will not be affected by external factors such as political factors.