Epic Games v. Apple ruling: there are more payment options for service prices or declines

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Tencent technology news on September 11, a U.S. federal judge ruled on Friday local time that apple must allow application developers to provide users with other payment methods. This makes it cheaper for users to buy props in mobile games or subscribe to services in personal financial applications.
A federal judge in California ruled Friday on Fortress night developer Epic Games v. Apple App store monopoly. Judge Yvonne Gonzalez Rogers said the court could not conclude that Apple monopolized the market, but she also issued an order to make it easier for users to pay outside Apple’s payment system.
Rogers said that apple must allow application developers to let users know other payment methods for services in the application, not just pay directly through Apple’s payment system.
If this command takes effect, users will see more payment channels and may even see the payment price drop.
How can users buy goods and services in applications now?
Users can now have more payment channels. The judge issued an injunction saying that Apple could not prevent developers from guiding users to use other payment methods in their applications.
At present, apple prohibits developers from informing users of other payment options in their applications, and also prohibits developers from providing external links that allow users to subscribe to or buy digital goods through other channels. Therefore, even if the application provides another payment method, users must understand this outside the application and jump to other channels to pay.
According to the new command, application developers will be able to add links to the application to guide customers to use different payment systems.
In his ruling, judge Rogers accused apple of limiting consumers’ choices.
“Although some consumers may want the benefits provided by Apple’s payment system (such as one-stop shopping, easier centralized access to all purchase options, and safer centralized billing), apple does not let them make their own choice,” Rogers wrote. “Apple has created an innovative platform, but it does not disclose its rules to ordinary consumers.”
Apple charges 30% for most in app purchases, and sometimes 15% for small applications. This cost may encourage developers to pass on the cost to users or reduce the benefits obtained by developers.
Application developers can now choose to provide purchase functions outside the app store, which they could not do before.
Will this make services that users need to pay cheaper?
Maybe. If developers don’t have to pay 30%, they may reduce the price and guide other users to pay through other channels.
This can also allow application developers to explore different business models, or make certain types of applications profitable.
John bergmayer, legal director of public knowledge, a non-profit organization focusing on the open Internet, said that Apple may also reduce the price of in app payment services so that people can still buy through Apple’s payment system.
“If this agreement takes effect, I think it will be a victory for users, giving them more choices and more price competition,” he said
When did it change?
The order will take effect on December 9 this year, and developers can issue more payment methods within 90 days. However, Apple may also prevent the order from taking effect.
The two companies are expected to appeal some of the decisions, so it may take weeks or months to determine whether Apple’s app store policy will be adjusted.
How will this change the way users download apps on the iPhone?
No change. Users will still go to the Apple App store to search for apps and download them.
This is a great victory for apple. The judge’s ruling did not prevent apple from changing the way of APP download. Apple strictly controls app download by banning third-party channels, and also prohibits third-party app store. Therefore, if users want to download apps, they still need to go to the app store.
Does this mean that fortress night will be back on the shelves in the Apple App store?
No, at least not yet.
The lawsuit began when Apple removed fortress night from its app store because game developer Epic Games provided another payment channel for IOS users without Apple’s permission.
After Apple kicked fortress night out of the app store, Epic Games sued apple. The judge also ruled on Friday that Epic Games must pay Apple 30% of the funds obtained by other alternative payment methods.
Tim Sweeney, CEO of Epic Games, also said on Friday that fortress night has not returned to the Apple App store.
He said: “Fortress night will return to the Apple App store when it can provide a payment method that can compete fairly with the payment in Apple apps, and give back the saved money to consumers.” (compiled by Tencent technology / Jiao Han)