Apple announced a number of improvements to the app store, including the opening of third-party payments


On August 27, Beijing time, apple wrote on its official website that it would make a number of improvements to the app store to solve the class action lawsuit filed by American developers against apple.
Improvements include that developers can introduce their purchase options outside IOS app to users; Increase the number of price points that developers can provide for subscriptions, in app purchases and paid apps; And set up a new fund to assist qualified American developers.
Apple reached an agreement with the plaintiff in the developer lawsuit of “Cameron et al v. Apple Inc.”. This agreement confirms seven key priorities of common concern between apple and small developers, and has been submitted to the judge presiding over the case for her approval. These include:
1. Apple and developers recognize the success of the app store small business program and agree to maintain the existing structure of the program for at least the next three years. Enterprises with an annual revenue of less than $1 million will continue to benefit from commission discounts, and larger developers will need to pay apple an app store Standard Commission on app purchase and in app payment.
2. App store search has always been designed to help users find the app they are looking for more easily. At the request of developers, apple agrees that its search results will continue to be based on objective features such as downloads, star ratings, text relevance and user behavior signals. This agreement will maintain the current app store search system for at least the next three years.
3. In order to help developers reach customers more flexibly, Apple will state that developers can share payment method information other than IOS app with users by means of communication such as e-mail. As in the past, developers do not need to pay commissions to apple for any purchases outside their app or app store. The relevant communication must be agreed by the user and ensure that the user has the right to opt out.
4. Apple will also expand the number of price points that developers can use for subscription, in app purchase and payment apps from less than 100 to more than 500. Developers can continue to set their own prices.
5. Apple will reserve the option for developers to apply for reconsideration on the grounds of unfair treatment. Facts have proved that this is a successful mechanism. Apple agreed to add content to the app review website to help developers understand the mechanism of the appeal process.
6. Over the past seven years, Apple has provided a lot of new information about the app store through its official website. Apple agrees to create an annual transparency report based on these data to disclose the detailed data of the app audit mechanism, including the number of apps rejected for various reasons, the number of disabled customer and developer accounts, objective data related to search requests and results, and the number of apps removed from the app store.
7, Apple will also set up a fund to assist small developers in the United States, especially in the context of COVID-19’s continued impact on the world. Qualified developers must, between June 4, 2015 and April 26, 2021, in each natural year in which they have an account, the cumulative total revenue of all apps published in U.S. stores shall not exceed $1 million – including 99% of U.S. developers. Details about the fund will be disclosed in the future.
The accusation against Apple’s app store can be traced back to 2019. Developers Donald R. Cameron and Illinois pure sweet basketball accused apple in the federal court of San Jose, California that Apple was only allowed to Download iPhone applications through the app store, which was an anti competitive behavior. Apple also asked developers to price the app at 99 cents and charge a 30% commission from developers’ app sales.
Apple announced a support plan at the end of 2020 to reduce the commission paid by small and medium-sized developers in the app store to 15% to solve this problem.
At present, these changes in Apple’s app store still need the approval of Yvonne Gonzalez Rogers, the judge in charge of the case, who is also the presiding judge of apple and epic.