Xiaomi group’s revenue in the second quarter was 87.8 billion yuan, a year-on-year increase of 64.0%

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Tencent technology news on August 25, Xiaomi released its second quarter results. In the second quarter of 2021, the total revenue of Xiaomi group reached 87.8 billion yuan, a year-on-year increase of 64.0%; During the period, the profit reached RMB 8.3 billion, a year-on-year increase of 83.9%; The adjusted net profit reached 6.3 billion yuan, a year-on-year increase of 87.4%.
According to business division, smartphone revenue reached 59.1 billion yuan, a year-on-year increase of 86.8%; IOT and consumer products business continued to perform strongly, with revenue of RMB 20.7 billion, a year-on-year increase of 35.9%; Internet service revenue reached 7 billion yuan, with a year-on-year increase of 19.1%.
In the second quarter of 2021, smartphone revenue and shipment reached a record high. Global smartphone shipments reached 52.9 million, a year-on-year increase of 86.8%.
According to canalys data, in the second quarter of 2021, Xiaomi’s global smartphone shipments ranked second for the first time, with a market share of 16.7%. In Chinese mainland, the mobile phone sales of Xiaomi ranked third, and the market share reached 16.8%.
Benefiting from the strong growth of mobile phone shipments, the number of active users in MIUI and Chinese mainland in June 2021 has reached a record high of 453 million 800 thousand and 124 million respectively.
As of June 30, 2021, the number of millet stores in Chinese mainland has reached over 7600 stores. The market share of millet mobile phone shipped under the Chinese mainland line rose from 7% in the first quarter of 2021 to 7.8% in the second quarter of 2021.
In the second quarter of 2021, the company’s overseas market revenue reached 43.6 billion yuan, a year-on-year increase of 81.6%. According to canalys data, our smartphone shipments rank first in 22 markets around the world; And ranked first in Europe for the first time, with a market share of 28.5%.
Other financial data:
The cost of sales increased by 58.5% from 45.8 billion yuan in the second quarter of 2020 to 72.6 billion yuan in the second quarter of 2021.
Gross profit increased by 96.7% from RMB 7.7 billion in the second quarter of 2020 to RMB 15.1 billion in the second quarter of 2021.
Sales and promotion expenses increased by 76.2% from RMB 3.2 billion in the second quarter of 2020 to RMB 5.7 billion in the second quarter of 2021, mainly due to the increase in publicity and advertising expenses and packaging and transportation expenses.
Administrative expenses increased by 37.5% from RMB 800 million in the second quarter of 2020 to RMB 1.2 billion in the second quarter of 2021, mainly due to the increase in the remuneration of administrative personnel.
R & D expenditure increased by 56.5% from RMB 2 billion in the second quarter of 2020 to RMB 3.1 billion in the second quarter of 2021, mainly due to the increase of R & D personnel salary and R & D projects.