The scale of China’s super casual game market may exceed 18 billion yuan in 2021

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Recently, Gamma data released the 2021 China game innovation category development report super casual games. It is pointed out that due to the promotion of advertising platform, the scale of China’s super casual game market may exceed 18 billion yuan in 2021, which has become a subdivided field with large market scale, but the overall market growth slows down.
On the one hand, with the end of home economic dividends, users’ online entertainment behavior is affected. On the other hand, with the rapid increase in the number of super casual game products in China, users’ requirements for new game playing methods have increased, and the difficulty of product innovation has increased. In the future, under the general trend of the overall innovation and development of the game industry, super casual games also need to rely on innovative products to further attract users.