Zhihu announced the structural upgrade of content: good content will get more than 2 times of traffic increase


On May 27, Zhihu announced to upgrade the community content standard and content distribution mechanism, strengthen community governance and adjust the content structure. According to the introduction of Zhihu, after the upgrade, good content that meets the community standards will get more than twice the traffic, which will drive the attention and revenue growth of content creators. It is expected that the upgraded community content standard will be gradually completed in June.
Previously, in the first quarter of this year’s financial report conference, Zhihu CEO Zhou Yuan once stressed the importance of community construction, “Zhihu will continue to expand the structural adjustment of Zhihu content, increase the construction of community ecology, and promote the overall progress of content community.”.