Tencent and SAIC Audi reach strategic cooperation to build in car digital service ecosystem


    Tencent technology news on April 18, Tencent and SAIC Audi officially signed a memorandum of understanding. The two sides will carry out multi-dimensional cooperation in the fields of Internet of vehicles service and intelligent cockpit, cloud service, digital marketing, user operation and cloud security, and will join hands to explore the application and digital development of cloud computing technology in the whole automobile industry chain. The new Audi a7l will become the first model of SAIC Audi equipped with Tencent eco Internet of vehicles. In the future, more SAIC Audi products will be equipped with Tencent eco Internet of vehicles.
    Tencent signs memorandum of understanding with SAIC Audi
    Dr. Jia mingdy, general manager of Audi marketing business of SAIC Volkswagen Automobile Co., Ltd., said: “as a leader in the Internet industry, Tencent has profound technology accumulation in big data, cloud computing and Internet of vehicles, and has formed a strong content ecological layout. SAIC Audi hopes to embrace the Internet through cooperation with Tencent, realize data innovation, content innovation and ecological innovation, comprehensively improve marketing and service capabilities by digital means, and build a more direct and warm connection with users. ”
    Mr. Zhong Xiangping, vice president of Tencent, said, “Tencent is very happy to join hands with SAIC Audi to continue to explore in product digitization, marketing digitization and enterprise digitization, help Audi build a complete and humanized digital service ecology for Chinese consumers, and create a reassuring, efficient and pleasant service for Chinese consumers throughout their whole life cycle.”
    In this cooperation, Tengxun will integrate rich social, content, service and other ecological resources and digital technology into SAIC Audi travel ecology. Tencent eco Internet of vehicles tai3.0 is deeply integrated into the latest generation of “Audi Internet” system, providing users with customized wechat car version and QQ Music, Tencent map, Tencent small scene (car APP) and other service applications, and through the “mobile phone + car” linkage, bring seamless and consistent “service accompanying” experience across scenes, and constantly expand the added value of the car as the “third living space”.
    In addition, Tencent will help SAIC Audi build a “user life cycle” operation mode, and create a marketing link covering multiple scenes of “people, cars, stores and factories”. Relying on Tencent’s powerful cloud computing and other digital capabilities and user service experience, by connecting the full stack service and intelligent data center, it helps to create new potential energy of SAIC Audi digital marketing, and provides users with personalized, high-quality and efficient service experience.
    All along, Tencent has always adhered to the concept of “people-centered”, giving full play to Tencent’s advantages in ecology, technology and products, and promoting the digital upgrading of bicycle enterprises. In the future, Tencent will continue to work with its partners to build a new ecological environment for smart travel and accelerate the process of digitalization of travel industry.