Ant group announces self discipline guidelines for digital financial platform


Recently, the interface news learned that ant group announced its self-discipline guidelines for digital financial platform on March 12. The guidelines clarify the responsibilities and obligations of the platform from the aspects of institutional access, consumer rights protection, data privacy protection, financial consumption safety education, platform governance, etc., so as to ensure the compliance, orderly and more healthy development of the platform.
Specifically, it is composed of five sub platforms: financial management, insurance, consumer credit, small and micro operators’ loans and sesame credit. For example, the self-discipline guidelines require ant financial platform to crack down on induced marketing, strengthen risk warning and investor appropriateness management; small and micro businesses loan platform should actively guide users to make rational use of funds, and prevent small and micro credit funds from flowing into the stock market and property market.