BiliBili’s Q4 and annual financial report in 2020: annual revenue of 12 billion yuan, up 77% year on year


On February 25, Beijing time (February 24, EDT), NASDAQ: Bili released its unaudited financial report for the fourth quarter and the whole year ending December 31, 2020. According to the financial report, the total revenue of BiliBili (hereinafter referred to as “station B”) in fiscal year 2020 reached 12 billion yuan, up 77% year on year. Among them, the fourth quarter revenue increased 91% year-on-year to 3.84 billion yuan, far exceeding market expectations.
In 2020, whether it’s user growth, community ecology or business development, station B will end up with a series of record results. In the fourth quarter, the average monthly active users of station B increased by 55% to 202 million, and the average monthly active users of mobile terminal increased by 61% to 187 million. High quality user growth has laid a solid foundation for the rapid development of commercialization. Driven by a large number of high-quality content, the average monthly paid users in this quarter reached 17.9 million, with a year-on-year high-speed growth of 103%. The overall payment rate also reached a new high, rising from 6.8% in the same period of last year to 8.9% in the current quarter, and the gross profit margin achieved a month on month growth of 24.6% for seven consecutive quarters.
Chen Rui, chairman and CEO of station B, said: “2020 is a year of profound significance for station B. Throughout the year, we have effectively implemented the growth strategy and pushed our businesses to a new level. Through the continuous introduction of high-quality content and effective brand promotion, station B not only covers the young generation in China, but also has a wide influence on the public. Especially in the fourth quarter, the monthly active users of station B successfully exceeded 200 million, which also marks a new starting point for our user growth. At the same time, “video” has been integrated into all aspects of daily life scenes. As a comprehensive video community, station B has video content covering all categories and scenes. We will firmly grasp the great opportunities brought about by “video”, continue to enrich the community content ecology, and lay a more solid foundation for future growth. “