Report: there are 4.66 billion internet users in the world, and Chinese people surf the Internet for 5 hours and 22 minutes every day


According to the latest report, as of January 2021, there are 5.22 billion mobile phone users, 4.66 billion internet users and 4.2 billion social media users in the world.
According to the report, as of January 2021, the world’s population is 7.83 billion. According to the United Nations report, the number is currently growing at an annual rate of 1%. This means that the global population has increased by more than 80 million since the beginning of 2020.
At present, 5.22 billion people in the world use mobile phones, equivalent to 66.6% of the world’s total population. Since January 2020, the number of mobile phone users has increased by 1.8% (93 million), while the total number of mobile connections (one person with multiple devices) has increased by 0.9% (72 million) to 8.02 billion (January this year).
In January 2021, the number of Internet users in the world reached 4.66 billion, an increase of 316 million or 7.3% over the same period last year. At present, the global Internet penetration rate is 59.5%. But the new coronavirus epidemic has a significant impact on the number of Internet users reported, so the actual number may be higher.
Currently, there are 4.2 billion social media users worldwide. This figure has increased by 490 million in the past 12 months, or more than 13% year on year. Social media users now account for more than 53% of the global population.
1. Social media penetration rate surges
The number of social media users has increased by more than 13% in the past year. By the beginning of 2021, there will be nearly 500 million new users in the world, bringing the total number of users in the world to nearly 4.2 billion.
In 2020, an average of more than 1.3 million new users join social media every day, equivalent to about 155000 new users per second.
For average social media users, they now spend 2 hours and 25 minutes a day on social media. In 2021, global social media users will spend 3.7 trillion hours on social media.
Filipinos are still the world’s largest consumers of social media, spending an average of four hours and 15 minutes a day using social media, half an hour more than the second-largest Colombian.
In contrast, Japanese users spend less than an hour a day on social media, currently 51 minutes, but still up 13% year-on-year.
2. Mobile phone has become our “first screen”
According to app Annie, Android users around the world use their mobile phones for more than four hours a day. Overall, that means Android users have spent more than 3.5 trillion hours using their phones in the past 12 months.
In addition, the 2021 mobile status report released by app Annie also shows that people now use mobile phones more than TV.
Another data shows that for the average Internet user, the daily time of surfing the Internet on the mobile phone is 3 hours and 39 minutes. In contrast, they spend three hours and 24 minutes a day watching TV. This means that Internet users currently spend about 7% more time using Internet services on their mobile phones than watching TV.
3. The Internet time is improved
Generally speaking, Internet users spend nearly 7 hours a day using the Internet on all devices on average, which is equivalent to more than 48 hours of online time per week, that is, 2 days of every 7 days are online time.
Let’s assume that everyone’s average sleep time is between 7 and 8 hours a day, which means that about 42% of our waking lives are spent online, and we use the internet almost as much as we sleep.
If Internet usage remains at this level throughout 2021, global Internet users will spend nearly 12 trillion hours online this year.
People in different countries spend a lot of time online. Filipinos spend the longest time on the Internet, averaging nearly 11 hours a day. Brazilians, Colombians and South Africans also say they surf the Internet for more than 10 hours a day on average.
At the other end, the Japanese have the least time online, less than 4.5 hours a day. It is worth noting that the figure in China is also relatively low, with only 5 hours and 22 minutes per day, 1.5 hours less than the global average of 6 hours and 54 minutes.
4. Online search habits are changing
Traditional search engines are still indispensable, with 98% of respondents saying they use search engines every month. However, more than 70% of respondents also said they now use at least one tool per month instead of a text-based search engine to find information online.
Voice interface is the most popular choice, with 45% of global Internet users saying they have used voice search or voice commands in the past 30 days.
At the same time, nearly one third of Internet users in the world use image recognition tools on their mobile phones every month. In Latin America and Southeast Asia, tools such as pinterest lens and Google lens are used more frequently.
But perhaps the most interesting trend in the evolving search behavior is the rise of social search. About 45% of global Internet users now say they turn to social networks when looking for information about the products or services they want to buy.
The number is even higher among young users, with z-generation users (born in 1995 and 2009) saying they are more likely to search for brands on social media than on search engines.
5. Multi device strategy is still necessary
Today, mobile phones account for 53% of the world’s online time, but other devices still play an important role in our online life.
According to the data, 90% of Internet users access the Internet through smart phones, but two-thirds of them also said that they use laptops or desktop computers to access the Internet.
More than 40% of the web pages visited in December 2020 were requested by web browsers running on laptops and desktops, although the proportion declined slightly compared with December 2019.
6. The rise of online groceries and e-commerce

Globally, nearly 77% of Internet users aged 16 to 64 say they shop online every month.
Internet users in Indonesia are most likely to engage in e-commerce shopping, with more than 87% of respondents saying that they have bought things online in the past month. On the other hand, only 57% of Internet users in Egypt said they had done online shopping in the past 30 days.
In 2020, fashion and beauty products will account for the largest share of global B2C e-commerce revenue, with a scale of more than US $665 billion.