Playtika, a game company, priced its IPO at $27 per share, with a valuation of $11.1 billion


Zhitong financial app learned that playtika, an overseas game company indirectly held by giant network through its participating subsidiary, is an independent company( PLTK.US )It will be listed on NASDAQ today and will issue 69.5 million shares at $27 per share, exceeding the previous range of $22 to $24. The IPO is the largest U.S. listing since 2021, with a valuation of $11.1 billion at $27. Underwriters of the offering include international investment banks such as Morgan Stanley, Credit Suisse and Goldman Sachs.
According to the prospectus, playtika is a high-tech Internet company driven by big data analysis and artificial intelligence, mainly marketing games such as youtube and Facebook through online app stores and digital advertising( FB.US )And so on. The company has nine games in the top 100 of the in app consumption list, and is the company with the largest number. In the nine months to September 30, 2020, playtika’s revenue was $1.8 billion, up 29% from the same period in 2019.