Apple has spent $100 million to launch the racial equity and justice initiative across the United States

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Apple today announced a set of new projects as part of its $100 million race equity and justice Initiative (Reji) to help remove systemic barriers to opportunity and combat the injustices faced by communities of color. These projects include the “propeller center” – a global innovation and Learning Center for the historic Black University (HBCU), an Apple Developer college that supports programming and technology education for Detroit students, and venture capital for black and brown skinned entrepreneurs.
PropelCenter
“We are all responsible for the urgent task of building a more just and equitable world – these new projects send a clear signal of Apple’s enduring commitment,” said Tim Cook, Apple’s chief executive. “We are working with partners from all walks of life and backgrounds to launch the latest program of Reji – from students to teachers, from developers to entrepreneurs, from community organizers to justice advocates – to support communities that have long suffered from racism and discrimination. We are honored to help realize this vision and match our words and deeds with the values of fairness and inclusiveness that Apple has always cherished. ”
The initiative builds on Apple’s efforts to promote racial equality in the education, economic and justice systems and is led by Lisa Jackson, Apple’s vice president of environmental, policy and social initiatives.
“Everyone should have equal opportunities, regardless of color or zip code,” Jackson said. “For a long time, the community of people of color has been facing serious injustice and institutional obstacles in the pursuit of the American dream. We are proud to use our voice and resources to build a new opportunity engine to enhance, inspire and create meaningful change.”
Apple will donate $25 million to the propeller center, which aims to support the next generation of diverse leaders, providing innovative courses, technical support, career opportunities and scholarship programs. The propeller center will provide a wide range of educational tracks, including AI and machine learning, agricultural technology, social justice, entertainment arts, application development, augmented reality, design and creative arts, career preparation and entrepreneurship. Experts from Apple will help develop the course and provide ongoing guidance and learning support, as well as internships.
Later this year, Apple will also open an Apple Developer Academy in Detroit. The college aims to support young black entrepreneurs, makers and programmers to develop the skills they need to work in the fast-growing economy of IOS applications. Apple Developer college, launched in collaboration with Michigan State University, will open its courses to all students in Detroit, regardless of their academic background and whether they have any previous programming experience.
In addition, apple today announced two new investments in venture capital and banking, both aimed at financing minority owned businesses. The company will co invest $10 million with Harlem capital, an early venture capital firm based in New York, to support its investment in 1000 companies with different founders over the next 20 years. In addition to funding entrepreneurs of color, Harlem capital will provide expertise to Apple’s broader efforts to promote access to economic opportunities. The company will provide guidance and guidance to students at the Detroit developer college, as well as black apple founders and participants in the developer entrepreneurship camp. Apple will also support Harlem capital’s internship program, focusing on opening doors for aspiring women and minority investors.
The company will also invest $25 million in Siebert Williams shark’s clear vision impact fund, which funds small and medium-sized businesses, with a focus on minority businesses. The fund aims to support businesses operating in or serving underserved markets and promote inclusive growth programs.
Finally, Apple will donate to the King Center, the memorial of Dr. Martin Luther King, to share his teachings and inspire a new generation to inherit his unfinished work. Next week, Dr. Bernice A. king, the daughter of Dr. King and chief executive of the center, will issue a call for action to encourage young people to give back to the community as part of Apple’s “challenge for change” series, a dialogue guide and learning challenge program on race and inequality.