Ban low price supply for community group purchase! Huahai Shunda said to prevent breaking the price system, Weilong did not respond

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Original title: ban on low price supply for community group purchase, Huahai Shunda said it would prevent breaking the price system, but Weilong did not respond
Beijing News (reporter Liu Huan) community group buying storm fermentation. It is reported that Luohe Weilong commerce and Trade Co., Ltd. (hereinafter referred to as “Weilong commerce”) and Cangzhou Huahai Shunda grain and oil seasoning Co., Ltd. (hereinafter referred to as “Huahai Shunda”) issued a notice to dealers demanding that they should not supply products to “seriously low price” community group buying platforms. On December 13, Huahai Shunda confirmed to the Beijing news that it was a document for the supplier’s internal use, which was to prevent breaking the price system. Weilong staff told the Beijing news that they did not know about it at present and needed to further verify with the company.
The rise of community group buying this year due to the epidemic has attracted many Internet giants to continue to inject capital. However, recently, the people’s daily commented on “community group buying”, pointing out that “in addition to the discussion of profound changes in the interests of vegetable peddlers, there are also many thoughts pointing to the innovation expectations of large Internet enterprises.” According to the review, Internet giants with massive data and advanced algorithms “don’t just think about the flow of a few bundles of cabbage and a few catties of fruit. The star sea of scientific and technological innovation and the unlimited possibility of the future are actually more exciting.”
At one time, there are many rumors about the norms of community group buying on the Internet. According to the news, Weilong commerce and Huahai Shunda have issued a “notice on prohibiting the supply of goods to community group purchase platforms”. Among them, Weilong said in the “notice on prohibiting the supply of goods to community group purchase platforms” that the company has received many complaints recently. Some community group buying platforms have experienced serious low price phenomenon, and even some items are far lower than the ex factory price, damaging the interests of customers. The notice also sets a guiding price for the company’s star products, and requires the authorization of Weilong company for the dealers to operate the community group purchase platform. No matter whether the platform has subsidies, it shall not be lower than the terminal retail price of the company, otherwise the distribution right will be cancelled.
Huahai Shunda, which deals in cereals, Oils and condiments, issued a notice requiring the dealers to operate the community group purchase platform with the company’s authorization, otherwise it would be regarded as fleeing goods; whether the platform has subsidies or not, the price should not be lower than the terminal retail price of the company, otherwise it will be regarded as low price; if the impact is bad, the distribution right will be cancelled. The reason why the company issued the notice is that it has received many complaints. Some community group buying platforms have serious low prices, and even individual items are far lower than the ex factory price, which damages the interests of customers.
In response to the notice, on December 13, the Beijing News reporter contacted the relevant management personnel of Weilong food marketing planning, and the other party said that the incident had not been understood and further verification was needed.
A senior executive of Huahai Shunda, who declined to be named, told the Beijing news that the document was for the company’s dealers. The senior executive said that it was not forbidden to supply products to community group buying, but only to manufacturers authorized by the company instead of supplying “low price” community group buying platforms.
“After the collapse of the price system due to low prices, the accumulated channel users in these years will all be broken up,” said the executive. “The operating costs of offline supermarket stores are very high. If all of them are opened all at once and everyone has no profit, they will not sell our products, and the accumulated customers of the company for so many years will be lost. This is just a precaution in the bud Measures. ”
Beijing News reporter noticed that Qian Qinghua, chairman of Huahai Shunda, also said in an interview with the media recently that it is difficult for manufacturers to do so. Some community group buying platforms use big data to analyze the products that community residents just need, and then operate subsidy sales for these products. The sales price is far lower than the normal market price, which will crack down or even destroy the normal business order. The next step is to monopolize the community channels 。