Sina Technology Zhang Jun
Entrepreneurs and demographers are the two most profound marks on Liang Jianzhang.
At the recent Yabuli forum, he continued to preach for China’s population policy, while not forgetting to advertise for tourism and Ctrip.
In an interview with Sina Technology, he said that he was very optimistic about the recovery of the domestic tourism market. From the perspective of tourism resources, China has the opportunity to become the strongest tourism country in the world.
As for population policy, he admitted that it would be more difficult to encourage fertility than family planning, but China has more resources and tools than other countries to increase its fertility rate. He called on the government to introduce more inclusive and effective policies to encourage fertility as soon as possible.
New players enter the game? Differential subsidies are not sustainable
As the OTA industry leader, in the first quarter of this year, Ctrip experienced a rare bleak moment because of the impact of the epidemic. With the effective control of the domestic epidemic situation, the domestic tourism industry is ushering in the process of rapid recovery, and the net loss of Ctrip in the second quarter of this year also significantly narrowed year-on-year.
Liang Jianzhang said that domestic tourism has been completely restored, and Ctrip’s strategy this year is to cultivate deeply in China and cherish the whole world. As far as the domestic market is concerned, Ctrip hopes to cultivate domestic medium and high-end theme destinations through new marketing methods. At the same time, not limited to the previous transactions, Ctrip will also set foot in the content production link, through live broadcast, pop channel and other ways, to guide users and accelerate the recovery of the domestic market.
“We are optimistic about the domestic market,” he said, while the international market, especially transnational tourism, is expected to wait about a year.
Liang Jianzhang believes that compared with the United States, China’s tourism resources are more abundant, such as natural resources, urban prosperity, transportation convenience and other aspects, so China has the opportunity to become the strongest tourism country in the world.
In the case of temporary stagnation of overseas tourism, this year will also become a window period for the rapid development of domestic tourism. “For high-end tourism products, such as skiing, there was a gap between China and Japan and Europe. Everyone went abroad, but in the past two years, China has improved rapidly, and it can completely reach the world’s leading level.”
However, not only Ctrip, but other domestic tourism enterprises also hope to seize this window period and take more market share. In this context, many OTAs have announced a billion or ten billion subsidy plan, and even some Internet companies have begun to enter the tourism market from air tickets, train tickets, hotels and other categories.
Liang Jianzhang stressed to sina science and technology that new players should still have differentiation and core competitiveness when they travel. Ctrip and other OTA brand awareness has been very high, if only to provide the same products, users will not be particularly attractive. “It’s another thing to give extra benefits and subsidies, but subsidies are not long-term.” He said.
He believes that what is more worth doing at the current stage is that users need more guidance. We need to have new selling points, playing methods, recommending characteristic destinations, and more content marketing publicity, “it’s not just enough to hang up the hotel, but to tell users why they want to go.”
As for the diversified development of domestic Internet enterprises, in his view, Chinese enterprises may not be so successful in internationalization, otherwise they will not have so much energy to develop new business. In contrast, American enterprises pay more attention to specialization and expand the same category globally. “For example, Amazon, which is an e-commerce company, may pay more attention to global business expansion. Of course, it also does cloud business, but it may not be able to do business like buying vegetables and other businesses like domestic Internet companies.”
In contrast, Ctrip’s choice is also to do the internationalization of tourism. He said Ctrip hopes not only to serve Chinese people to travel abroad, but also to attract more global users to visit China.
Not far from the full liberalization of childbearing, housing subsidies will greatly promote fertility
Liang Jianzhang believes that in the science and technology competition between China and the United States, China will continue to catch up with and surpass the United States in the next 10-20 years. But in the long run, China needs more children and the United States needs more immigrants.
In recent years, under the strong appeal of Liang Jianzhang and other scholars, China’s population policy has changed from the one-child family planning to the full liberalization of the second child. At the same time, he believes that at present, it is not far away from the full liberalization of fertility, and there have been some obvious changes in the wording of the “14th five year plan”. He proposed to actively deal with the aging population and enhance the inclusiveness of the fertility policy.
“Inclusiveness may include not only one, but also three and four. Only three can offset one, and four can offset one.” He said.
However, Chinese people have experienced decades of family planning policies, especially the changes in young people’s views on marriage, love and childbirth. He admitted that it would be more difficult to encourage family planning than family planning. The Chinese government needs to launch effective policies as soon as possible.
In the view of Liang Jianzhang, education is the key to solve the problem. In terms of housing prices, China is fully capable of building more houses. China’s construction capacity is very strong, but it is stuck by the land policy. He takes Shanghai as an example. One of the reasons for the high housing prices is that there are still many farmland in Shanghai that have not been developed and utilized, and there are more farmland than residential land in Shanghai. Another idea is to give families with more children more housing subsidies. For example, if you have three children, you can buy a house at half price in Shanghai, which will greatly stimulate fertility.
In terms of education, he suggested reforming the current exam oriented college entrance examination system, speeding up learning speed and reducing learning pressure. “Of course, this is more difficult,” he said.
Overall, however, Liang believes that the Chinese government has more advantages than other countries in solving the problem of aging population in terms of financial resources and executive power. “As long as China solves the problem better than other countries, it will not be at a disadvantage in the future competition.”
Sina Technology Zhang Jun