Tencent game “King’s glory” has an average daily user of 100 million, and will expand to other types


Tencent’s flagship video game, honor of kings, has announced a record 100 million daily active users worldwide, saying the game has expanded to other types and established a partnership with Burberry, the UK luxury goods group.
The world’s most lucrative mobile game is celebrating its fifth anniversary as it faces challenges from the mobile version of the world’s most popular desktop game, League of legends.
The League of Legends: Wild rift, a Tencent subsidiary and American studio, is currently being tested in Asia.
“We will expand the interaction between players and the world of King’s glory, and create a multi-dimensional brand experience to promote participation inside and outside the game.” This may include animation, movies, music, and even live action series, “Li Min, a game director and general manager of Tencent’s TIMI studios, said in an interview.
Tencent said it would launch two new unnamed spin offs, expanding the king’s glory from a multiplayer online combat game to two other types of games not specified in detail.
“Glory of the king” is a multiplayer role-playing game that allows players to enter the battlefield. Tianmei studio said on Sunday that it also introduced the officially authorized Bruce Lee look into the game.
“Glory of the king” is the most successful game Tencent has ever played. Tencent, China’s largest video games and social media company, believes the game is a perfect channel to develop the current popular E-sports in China, as more young and wealthy Chinese are willing to spend money on them.
According to sensor tower, a mobile app data analysis company, excluding third-party Android stores, “King’s glory” user spending is close to $240 million, making it the world’s best-selling mobile game in September 2020. This number has increased by 87% since September 2019.