Reporter Lu Keyan
On October 30, Huawei held a domestic conference on mate 40 series. At the meeting, the domestic price of mate40 series was officially announced: the price of mate40 is from 4999 yuan; that of mate40 Pro is from 6499 yuan; that of mate40 PRO + is 8999 yuan; that of mate40 RS is from 11999 yuan.
Compared with the overseas price announced a week ago, the domestic version of the mate 40 is about 1000 yuan cheaper, while the price of the mate 40 RS porsche design model is about 6000 yuan lower.
Mate40 series is “the most powerful mate in Huawei’s history”. It is equipped with Kirin 9000 series processor of 5nm process, equipped with star ring design camera module and the first freeform lens. In addition to the Porsche Design, other models are available in dark silver, bright black, glaze white and yellow and green leather versions. Mate40 PRO + offers two body colors: ceramic white and ceramic black.
Apple has previously announced that the iPhone 12 series will no longer be equipped with standard chargers for environmental purposes. Yu Chengdong specially mentioned that the mate40 series are equipped with chargers, and users do not need to purchase them separately.
Huawei also introduced some previously unpublished features, such as flash transmission of large files. Relying on Huawei’s end-to-end capabilities in 5g chips, 5g terminals and 5g networks, it can realize the rapid transmission of large files, and the breakpoints can still be transmitted continuously. Yu said it was “the first 5g killer app in the true sense.”.
In addition, Huawei mate 40 series is the first smart phone in the world to support digital RMB hardware wallet. Based on Huawei’s hardware level security capability, the mobile terminal has encryption storage, high-performance NFC communication capability and equipment to device transaction function, which is conducive to the use of digital RMB on the mobile phone end.
Interface news once reported that mate40 pre-sale on the first day of a number of platforms to sell well. At 0:00 on October 23, after the official website and major e-commerce channels were opened for pre-sale, the platform showed that it was sold out within one minute. All of Huawei’s mate 40 products sold out in 28 seconds, JD said. It is estimated that the highest channel price will be increased by about 1000 yuan.
Among them, the mate40 RS series, which sells for nearly 12000 yuan, has not yet started a fire. By the time of publication, the number of appointments for this mobile phone on Huawei’s official platform has exceeded 440000, that in Jingdong’s official flagship store has exceeded 280000, and that of tmall has exceeded 500000.
The hot sale of mate 40 series has something to do with the tight supply of Kirin chips. If the U.S. ban is not lifted, mate 40, the first Kirin 9000 chip, will be the best. However, according to the financial times, the U.S. Department of Commerce recently said that as long as it can be proved that chips will not be used in Huawei’s 5g business, more chip companies will be allowed to supply to China, or it will bring about a turnaround for Huawei’s mobile phone business.
But for now, Huawei’s predicament is still hard to solve. Yu Chengdong said at the press conference that despite the great pressure this year, he will try his best to solve the supply problem in the future, and will do everything possible to keep the business going and will not give up easily. “The bad news has come, and it can’t be worse. Huawei is happy to accept that at present, the company’s business is facing a lot of difficulties. “
Reporter Lu Keyan