Deutsche Bank: new iPhone 12 feature MagSafe will stimulate Apple accessories business growth


The iPhone 12’s new feature MagSafe will boost Apple’s accessories business, Deutsche Bank analyst jeriel ong said today.
Currently, Apple’s accessories business is only 1% to 2% of its total sales. But with the introduction of MagSafe, Apple’s accessories business will grow.
In fact, MagSafe is an old MacBook feature that is now resurfacing throughout the iPhone 12 series. MagSafe makes it easy for users to connect accessories magnetically to the back of the device, while charging quickly with the new apple MagSafe charger. The new MagSafe iPhone case also supports this.
So why can this function stimulate the sales growth of Apple accessories business? “While iPhone sizes are often communicated to third-party case and accessory manufacturers long in advance, this time MagSafe doesn’t seem to have been communicated to too many accessory manufacturers in advance,” anger explained. We believe that MagSafe enabled cases and accessories are an advantage over products that do not support this feature. ”
For example, although the case creates a greater distance between the iPhone and the charger, the official iPhone 12 case, which supports MagSafe, will allow the phone to be charged wirelessly at 15W, which may not be possible for a third-party case manufacturer.
In addition, anger believes that MagSafe technology can also be used in some auto parts. In addition, some manufacturers may develop MagSafe batteries for additional power supply. All of these products will drive the growth of Apple’s accessories business, according to Engel.