Facebook dating function launched in Europe: the main free feature needs market recognition


Facebook announced on Thursday that its dating service has now expanded to Europe more than a year after it was launched in the United States.
The platform, referred to as “Facebook dating,” is designed to help Facebook users find peers through common interests, events and groups. Those who want to join the service must set up a Facebook dating profile, which has exclusive space in the Facebook app.
After signing up, Facebook users can share their “stories” in their dating profiles, or in their Facebook or instagram accounts.
There is also a “secret love” feature that allows users to choose nine Facebook friends or instagram followers they are interested in. If one of these people also chooses you as a secret love object, a pair will be created.
Julia Portelli, a 26 year old public relations consultant, told the media that although she rarely used Facebook recently, she would definitely “take a good look” at the new dating service. “I wonder if they (Facebook) will bring something new, or will they just copy some features and make a new face?” She said.
Another user of the dating service said: “I no longer use Facebook, and I don’t know if I can trust their ability to verify people’s identities, so it may not be my dish.”
Unlike other dating services such as tinder, ginger and Bumble, Facebook dating is completely free of charge and has no paid items.
A single male teacher in his early 30s told the media: “today, so many services compete with each other to ridicule you, but then hide themselves as paid. If I say, let love be free, I’m ready for Facebook to take care of this. ”
The novel coronavirus pandemic has overturned the dating situation, and the quarantine measures such as blocking and maintaining social distance have made it difficult to spot the world’s places. Politicians are already aware of the thorny issue, with British Prime Minister Boris Johnson last week banning “indoor sex” among couples living in different families in some parts of the country.
Facebook said it was launching a new feature that would allow video chats with successful singles on Facebook services.
The dating feature was first announced at Facebook’s F8 developer conference in May 2018 and launched in the United States in September 2019. The shares of match, which owns the dating app tinder, immediately fell 4.5%. The service is now available in 52 countries and regions around the world, including 32 countries and regions in Europe.
Facebook claims that since its launch, it has successfully led 1.5 billion red lines in 20 countries and regions. When asked about the number of users who chose to use Facebook dating, the company did not immediately respond.
Shaz younas, chief executive and founder of muzmatch, a Muslim dating app, said Facebook dating was “a bit disappointing” so far.
“Dating app stocks fell at the time of the announcement, but soon recovered,” said younas, a former Morgan Stanley Investment Banker. “Facebook brand is not good, but it can’t be underestimated.”
“Facebook’s ability to draw red lines based on users’ personal behavior is unparalleled. For them, this is a real advantage, no one can compare. Even if 1% of users use it, it’s still a very successful product in terms of scale alone. That is to say, as dating world shows, dating app members are often on multiple platforms, so anything that allows people to use dating app products properly will help in this area. “