Yao Zhenhua makes mobile phones? Baoneng large-scale recruitment, mobile phone business center appeared

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Yao Zhenhua makes mobile phones? Baoneng large-scale recruitment, “mobile phone business center” appearance
Zhang Xingwang and Qi Jinzhao
Two years ago, chairman Yao Zhenbao has invested 10 billion yuan in mobile phone research and development. According to media reports, Baoneng plans to develop mobile phones independently. However, on the evening of September 29, Zhongzheng Jun asked Baoneng for confirmation, but the company has not responded.
However, according to the recruitment information released on Baoneng’s official website, Baoneng group began to recruit mobile phone related talents more than two months ago, and a “mobile phone business center” appeared in the group’s department settings.
In recent years, Baoneng group has been expanding its business scope, covering manufacturing, science and technology, and people’s livelihood. In many industries, especially the real estate and automobile industries are most concerned by the market. For Baoneng’s newly selected mobile track, some insiders pointed out that the mobile phone industry involves many links in the industrial chain, and the industry competition is fierce, and the prospect of new entrants needs to be tested by the market.
The prospect needs to be tested by the market
On the evening of September 29, zhongzhengjun learned from Baoneng group’s official website that Baoneng group had been recruiting mobile phone related talents since July. However, for the specific situation of mobile phone business, Baoneng official has not made a public response.
According to the recruitment information released by Baoneng group, at present, the recruitment positions of the company include the person in charge of mobile phone supply chain, the person in charge of mobile phone ID design, the person in charge of mobile phone brand marketing, the person in charge of mobile phone marketing, the manager of mobile phone product, the design engineer of mobile phone ID, and the senior engineer of mobile phone hardware research and development. Most of the positions belong to Baoneng group, and there is also one post It belongs to the mobile business center. This means that Baoneng group has set up a mobile phone business center.
Source: Official Website of Baoneng group
A senior person in the mobile phone industry said to zhongzhengjun that making mobile phones is a heavy investment, the product technology iteration is very fast, and the risk is also very high. Product development cycle is very long, a product development generally takes 6 to 10 months. “Yao Zhenhua has money. If he is rich and willing to burn money, it’s not impossible. It depends on how he wants to play.”
From the perspective of mobile phone industry pattern, at present, Samsung, Huawei, apple, Xiaomi, oppo and vivo have absolute advantages. There are also many brands such as realme, Yijia, iqoo, ZTE, Lenovo and Meizu.
According to canalys, a market research agency, in the second quarter of 2020, Huawei, Samsung, apple, millet and oppo together accounted for 73.5% of the global market’s shipping volume. The second quarter, HUAWEI, vivo, OPPO, millet, apple 5 manufacturers in mainland China’s market share of 95.5%.
It’s not easy to make a mobile phone. It’s easy to see flowers but difficult to embroider. From the perspective of the mobile phone industry in recent years, how many people want to do something big in the mobile phone industry, but they have not. Jia Yueting, founder of letv.com, lost his mobile phone when he did it. Luo Yonghao, founder of hammer mobile phone, not only sold the hammer to byte skipping, but he is still paying off his debts. He also said that he would make a “true return”.
In addition, 360 chairman Zhou Hongyi is optimistic about the 360 mobile phone also did not do. In July 2019, the media reported that 360 mobile phone service had been suspended. At that time, 360 responded that the mobile phone business was not completely suspended, it was just slowing down. The team is still trying to find 5g opportunities.
So, if Baoneng group makes mobile phones, can Yao Zhenhua grab the cake from the fierce competition in the mobile phone market?
A person from a mobile phone industry chain company said to zhongzhengjun that the mobile phone industry involves many links in the industrial chain, and the industry competition is fierce, and the pattern has been formed. If Baoneng group wants to make mobile phones, unless Baoneng group acquires relevant mature brands and sales channel network, it will face a very difficult situation.
Covering manufacturing, technology and people’s livelihood
Baoneng continues to expand its industrial territory
In recent years, in addition to making continuous efforts in the field of traditional real estate, Baoneng has made frequent efforts in many fields to expand its industrial territory. On the official website of Baoneng group, Baoneng divides its business scope into manufacturing, technology and people’s livelihood. From the recent capital trend of Baoneng, real estate and car manufacturing may be the focus of capital investment in recent years.
In the field of real estate, public reports show that since last year, Baoneng real estate has successively acquired land in Zhangqiu, Shandong, Tengchong in Yunnan, Jinghai in Tianjin, Nanjing in Jiangsu and other cities, spending more than 16 billion yuan.
In terms of the type of real estate development, Baoneng is positioned as a “comprehensive urban operator”. Through the integrated operation mode of “development, operation and management” for urban complex, its representative projects of development and operation are Baoneng science and Technology Industrial Park, as well as urban complexes and commercial office buildings all over the country.
In the field of car manufacturing, at the end of 2017, Baoneng invested in Guanzhi automobile through M & A. Since then, Baoneng has increased its stake several times. As of the beginning of this year, its shareholding ratio has risen to 63%. According to media reports, the total cost of Baoneng to acquire the above equity was more than 8 billion yuan.
On March 2, 2018, at the meeting of Guanzhi automobile dealers, Yao Zhenhua promised that Baoneng group would invest 10 billion yuan per year in the research and development of new cars of Guanzhi automobile from 2018 for five consecutive years. In addition, Baoneng automobile has successively built factories in Hangzhou, Kunming, Guangzhou and Xixian new area of Shaanxi Province, with a total investment of 124 billion yuan.
In addition to Guanzhi automobile, Baoneng Group acquired all shares of Changan Peugeot Citroen from Changan Automobile and PSA group respectively at the end of last year through Shenzhen Qianhai Ruizhi Investment Co., Ltd. On May 21, the website information of Shenzhen Municipal Bureau of market supervision showed that Changan Peugeot Citroen Automobile Co., Ltd. had been changed to Shenzhen Baoneng Automobile Co., Ltd., and Chang’an PSA was officially renamed Baoneng automobile.
Editor: Li Ruoyu and Yu Hongbo