360 Finance officially renamed today 360 digital ads will trade with new name tomorrow


According to the news, 360 Finance( Nasdaq:QFIN )Today, it is announced that the name of the company has been officially changed from “360 finance” to “360 branch”.
At the special general meeting of shareholders held today, the shareholders officially approved the change of the company name from “360 finance” to “360 digital branch”, which will take effect from September 15, 2020. From September 16, 2020, the company’s American Depository shares (ads) will start trading under the new name, and the stock code will remain unchanged.
Last month, 360 Finance announced its brand upgrading plan, saying that it would launch “360 digital technology” as a new brand.
As for the change of name, Wu Haisheng, CEO of 360 Digital Technology Co., Ltd., said: “since its establishment, 360 digital has been positioned as a technology company. Today, more and more of our business is contributed by technical services. This renaming reflects this trend and better represents our long-term strategic positioning in the market. ”
In the second quarter of this year, more than 14.6 billion yuan was contributed by 360 science and technology services, a year-on-year increase of 282.3%. The proportion of technology business increased to 26.9%, which is expected to reach 35% to 40% by the end of the year.
Before that, “Jingdong finance” has been renamed “Jingdong several branches” and “ant financial services” has been renamed “ant group”.