Xiaomi Iron Army, start again in ten years


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Source: zinc Finance (ID: xincaijing)
On August 16, after Lei Jun’s speech on the 10th anniversary, it was also the 9th anniversary of Xiaomi mobile phone and the 10th anniversary of MIUI. On the same day, Lei Jun also issued an internal letter announcing that Xiaomi would implement the partnership plan and the new decade entrepreneur plan.
This is also the second big internet factory in China to adopt the partnership system after Ali.
In the list of partners announced in the first round, in addition to Lei Jun and five start-up members including Lin bin, Hong Feng, Wang Chuan and Liu De, Wang Xiang, Zhou Shouzi, Zhang Feng and Lu Weibing, who joined in the process, were promoted to Xiaomi partners.
The letter also mentioned that in the new decade, Xiaomi entrepreneurs plan to select 100 young cadres in the future to reward “similar entrepreneurs” and encourage them to invest in the construction of Xiaomi in the next decade with the mentality of entrepreneurs.
It is often said that if a worker wants to do a good job, he must first sharpen his tools. For an enterprise, the greatest weapon of a century’s heritage is people. Lei Jun himself also said in his 10th anniversary speech:
“Looking for someone is not looking for someone three times, but looking for someone 30 times.”.
In fact, Millet’s attention to talent has long been visible. Before the establishment of the partnership system, Xiaomi, Ali and Huawei were also the three major domestic factories that set up the organization department and the Staff Department.
This time, the partnership system and “entrepreneur plan” are undoubtedly releasing the signal that Xiaomi attaches great importance to talent recruitment and training.
Millet Technology Award for internal incentive engineer of Xiaomi
In the first ten years, under the leadership of Lei Jun, a model worker, Xiaomi has made some achievements
In July 2018, it landed on the HKEx for the first time in the form of “same share with different rights”;
Beipiao has bought Xiaomi Science Park, 8 buildings, 340000 square meters and 5.2 billion yuan “new house” in Beijing for nearly 10 years;
On the “fortune” magazine, become the youngest of the world’s top 500 enterprises.
In addition to more than two years’ experience in leading the “new generation” and “the younger generation”, we need more experience.
Overseas market: take the lead
The list of the first partners is no stranger to the outside world.
Among the four new partners, Lu Weibing, vice president of Xiaomi group, President of China and general manager of redmi brand, has the latest resume.
In early 2019, Gionee mobile phone company announced that Redmi will operate independently as new brand at the same time. Lei Jun told micro-blog in the industry that Lu Weibing, former Jinli mobile executive, will be the general manager of Redmi brand.
Lei Jun microblog
Lu Weibing recalled that adding millet was a “drunken promiscuous” behavior. He said that the reason why he joined Xiaomi was that he had a good talk with Lei Jun through the strength of wine.
This time, also let millet group, in addition to Lei Jun, but also a stem king.
Lu Weibing’s previous experience with senior executives such as Jinli, Tianyu and Konka may be due to the difference in corporate culture. At that time, Lu Weibing did not go out of the circle. But after joining millet, Lu Weibing in a series of golden sentences at the press conference.
Lu Weibing became famous in the first World War because of a sentence that “the mobile phone of the friend company supports 18W fast charging, but it is equipped with 10W charger as standard”. After that, he was crowned as “Lu Shiwa” by the majority of netizens.
Lu Weibing is fond of the title of “Lu Shiwa”
After half a mobile phone circle, Lu Weibing has finally become the new “stem king” of Xiaomi. Lu Weibing may be the same as many people like millet, half of which is products and the other half is corporate culture.
But behind the relaxed and witty public occasions and making friends with friends, Lei Jun put a lot of pressure on Lu Weibing.
Huawei O / V has been Xiaomi’s competitor for many years.
Also last year, Wang Leijun, an old Terrier, made a golden sentence at the redmi note 7 conference:
“If you don’t accept life and death, you will do it.”.
This also became the creed of Lu Weibing and redmi for a whole year last year, which opened a long-term battle between new general Lu Weibing and glory. In the mobile phone battlefield, they went hand in hand with Xiaomi’s flagship aircraft to attack cities and areas.
After the official release of redmi note 7 mobile phones, redmi note 7 Pro, redmi K20 series, redmi note 8 pro, redmi note 8 pro, and redmi K30 series were released successively.
It has to be said that under the helm of new Terrier king, redmi, who is more than one year old, has indeed grown rapidly and has become an increasingly mature independent brand.
Finally, at the K30 Pro press conference after the Spring Festival this year, Lu Weibing made a high-profile announcement that this conference was the beginning of an all-round crush on friends.
K30 Pro launch
Behind Lu Weibing’s incessant talk is that he has successfully taken over the banner of Xiaomi’s digital flagship’s cost performance ratio, which has successfully implemented the group’s dual brand strategy, and has not fallen behind in the competition with its friends.
Wang Xiang, the president of Xiaomi group, is another general.
The international market is facing various challenges, such as patents, cross-cultural, cross-ethnic, cross-time zones and so on.
Since 2014, Xiaomi began to internationalize. In 2015, Xiaomi was joined by Wang Xiang, then vice president of Qualcomm global and President of Greater China region, which is “adding wings to the tiger” to Xiaomi’s internationalization.
Wang Xiang (first from left) with Lei Jun and Lin bin
Before Wang Xiang joined Xiaomi in 2013, Hugo Barra, the former vice president of Google Android product management, who joined Xiaomi in 2013, is one of the most important drivers of Xiaomi’s internationalization.
Wang Xiang, with his rich experience in the communication industry in the past two decades, has opened a new channel for Xiaomi’s internationalization.
Not only in India, but also in Europe. At the end of 2017, millet sounded the trumpet of attack in the Spanish market, and the effect was immediate. In the first quarter of 2018, the shipment volume exceeded 600000 units, almost the sum of the previous year.
In May 2018, Wang Xiang said in Paris, France that what Xiaomi wants to do is not only to sell millet mobile phones in Europe, but also to bring the whole business model to Europe, including xiaomi.com and Xiaomi authorized stores.

Xiaomi opened a store in the Champs Elysees street, and rice noodles came to line in the early morning
Wang Xiang’s efforts have laid a solid foundation for Xiaomi’s growth in the European market, and now the international flag has been handed over to Zhou Shouzi, who is the leader of Xiaomi’s listing.
This has been in DST Xiaomi, didi and other super unicorn “Xiaomi second handsome.”.
Today, Xiaomi’s sales report card in Europe can be described as brilliant. According to the quarterly report of global smartphone market released by canalys in August, Xiaomi’s share of European market in the last quarter was 17%, with a year-on-year increase of 65%. In contrast, Huawei, the old rival, has the same market share, but it has declined by 17% year on year.
At the same time, Wang Xiang also promoted Xiaomi international intellectual property rights from layout to comprehensive implementation. Now as the president, he will also assist Lei Jun to be directly and fully responsible for the group management.
There is no doubt that the domestic and international markets abroad will always be the main battlefield of Xiaomi army’s expedition.
Domestic market, full impact
If Lu Weibing and Wang Xiang are good war generals in foreign expeditions, Zhou Shouzi and Zhang Feng are the most stable guarantee for the internal and logistics of Xiaomi’s 20000 Internet army.
Zhou Shouzi, now senior vice president and President of International Department of Xiaomi group, joined Xiaomi in 2015 as CFO of the group. In the past, Zhou worked for Goldman Sachs and DST successively, invested in Ali, Jingdong and Didi, and also led the investment in Xiaomi.
Zhou received capital from Xiaomi, it was parachute. At that time, the outside world speculated that Zhou’s airdrop was just to prepare for listing. At that time, Lei Jun still denied that “Xiaomi could not be listed in five years”, but hoped that “someone could help him manage the investment”.
In April 2018, Lei Jun, on the eve of listing, sent an internal letter to promote Zhou Shouzi after 85 to the position of vice president of the group.
Two months later, Xiaomi submitted an IPO application in the Hong Kong stock exchange, becoming the first listed company with the same share but different rights.
Zhou Shouzi and Lei Jun on the spot of Xiaomi listing
Xiaomi has opened a new era of Hong Kong stock market, which has something to do with Zhou Shouzi’s payment. On the one hand, for Xiaomi’s IPO, on the other hand, for the landing of different rights of the same share in the Hong Kong stock exchange, Zhou Shouzi almost stayed in the Hong Kong stock exchange during that period. Of course, Xiaomi finally ranked among the top three technology share financing history with an IPO Financing scale of 31 billion yuan. Zhou Shouzi also unloaded the burden of CFO and continued to be the vanguard of Xiaomi’s internationalization.
Zhou Shouzi also became the first post-80s Xiaomi partner. Embracing young people is exactly what Lei Jun hopes to see in Xiaomi’s future.
“In a time of crisis”, this sentence is most suitable for Zhang Feng, the current Vice President of the group.
In 2016, due to millet supply chain problems, the group fell into a trough. At this time, Zhang Feng joined in to integrate Xiaomi supply chain with Lei Jun, re established Xiaomi’s purchasing system, and made Xiaomi return to the right track quickly.
Zhang Feng and Lei Jun pull Xiaomi back on track
In 2016, Xiaomi is a challenge. But after all, Xiaomi still came.
This time, the Xiaomi partner team has included four new partners, which reflects the core team’s determination to pass down millet culture and values.
Talent strategy in the next decade
Based on the fact that in the next ten years, Xiaomi will “start a new business” and how to build a mature talent team from top to bottom is also what Lei Jun emphasized in his employee letter this time.
Lei Jun said that 100 young cadres will be selected to encourage them to work with the company to draw a beautiful blueprint for the next ten years with the mentality and devotion of entrepreneurs.
Xiaomi’s emphasis on talents can be seen from the early adjustment. As early as September 2018, Xiaomi set up the group organization department and the Group Staff Department.
Lei Jun’s open letter in September 2018
At that time, Xiaomi Shuan carried out an important organizational structure adjustment, and the original smart phone business, IOT business and Internet business were subdivided into 10 specific departments. And, from the inside, pulled up a group of 80’s backbone.
From the perspective of Lei Jun’s attitude at that time, Xiaomi’s action at that time can be summarized as two points
1. The elderly return to the group and escort the young managers from the strategic and corporate management level.
2. Do a good job in training and management of core talents.
For entrepreneurial companies, in the early stage of an enterprise, the founding team must open up its territory and complete the process from 0 to 1. In this process, as the core team is also the founding team, everyone strives for a goal. Tragically speaking, it is a survival problem, and an optimistic one is incubation.
After passing this threshold, it is a development path from 1 to 100, which also requires enterprises to be more clear in terms of management rights and responsibilities. To make an enterprise bigger and bigger is like a bigger and bigger machine, which needs the coordinated operation of various parts and even a screw.
Xiaomi’s adjustment at that time made the functions of each department clearer. Under a clear framework, when the founders of a generation rise to the level of escort, it ensures the division of responsibilities of “newcomers” and more efficient reporting.
From the establishment of the organization department and the staff department two years ago to the present “entrepreneur plan for the new decade”, it is the voice of talent recruitment and training.
Ten years of millet, a new journey
In recent speeches by Lei Jun, Xiaomi’s next decade has been defined as “re entrepreneurship”.
Ten years ago, Lei Jun and others gathered around a pot of millet porridge and started the unknown journey of Xiaomi. In his speech on the 10th anniversary, Lei Jun recalled that at that time, he had never made a mobile phone, did not know Wang Jianzhou, the boss of China Mobile, did not know Gou Taiming, and could not find sharp, the top supplier at that time.
However, Lei Jun spent 80% of his time looking for people in his first year. In the next nine years, Xiaomi started as a layman in the mobile Internet world.
Graph source network
In the first decade, Xiaomi ecology began with a picture on the napkin. Now, around the strategy of mobile phone and aiot, Xiaomi has built into the largest aiot platform in the world.
Lei Jun said at the end of his speech on the 10th anniversary of “no way forward”:

“Xiaomi will use the length of ten years to look at development, play steadily and do long-term valuable things. Xiaomi will” make friends with time and never rush forward. ”
In this decade, Lei Jun, a model worker, with a generation of goals, has found the “seven word decision on the Internet”, laid down the “three iron laws of millet”, and found a new upgrading strategy of “mobile phone xaiot”.
Different from the dark advance ten years ago, the direction of Xiaomi’s next decade has been set. But looking around, the opponent is still there, the environment is still variable. In the new journey, new generals are also needed.
For Xiaomi now, there are green waters and green hills, and there are also servants and servants with similar ideals.
(statement: This article only represents the author’s point of view, not Sina’s position.)