Said sharing VIP mode destroys its membership system Youku v. Cat Video unfair competition

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Sina science and Technology News According to the news on the morning of August 18, according to Beijing Haidian court website on the 18th, Youku company sued Beijing dianwo Network Technology Co., Ltd., a video operator of cat video, to the court on the grounds of unfair competition disputes because it believed that the establishment of a platform for cat video used “shared VIP” to expand the flow and popularity of the platform, which destroyed the member management system of Youku platform and reduced trading opportunities and economic benefits, He demanded that the unfair competition be stopped immediately and the economic losses and reasonable expenses should be compensated by 1.9 million yuan.
The following is the original website of the court:
In view of the fact that the establishment of a platform for cat video uses “shared VIP” to expand the flow and popularity of the platform, which destroys the member management system of Youku platform and reduces trading opportunities and economic benefits, Youku information technology (Beijing) Co., Ltd. (hereinafter referred to as Youku company) takes advantage of unfair competition disputes to replace Beijing dianwo Network Technology Co., Ltd He appealed to the court for immediate cessation of unfair competition, compensation for economic losses and reasonable expenses of 1.9 million yuan. Recently, Haidian court accepted the case.
The plaintiff Youku company sued that it was the operator of China’s leading online video platform “youku.com” and “Youku app” of mobile phone client, and enjoyed the operation profit right and related interests of the platform according to law. The main content of Youku VIP member service is that users can watch the member’s film and television content for free after paying for the membership. Youku company has paid a huge amount of copyright license fees and operating costs. Youku platform clearly states that VIP members of Youku only have the right to use Youku’s VIP account, and shall not provide it to others by means of transfer, lease, borrowing, sharing, selling, etc. The opening and use of Youku VIP member services shall be conducted through the official announcement or authorization of Youku. The VIP member services illegally obtained through other channels, channels and methods are not protected. This business model is an important business means for Youku company to maintain its video business, and it is also a common practice in the video industry. The business interests obtained under this business model are legitimate and legitimate, and should be protected by law.
According to the survey of Youku company, in the mobile app “cat video” developed and operated by Beijing dianwo Network Technology Co., Ltd., users can exchange Youku VIP equity card after obtaining virtual currency of “cat video” platform by uploading VIP member accounts of major video platforms or completing other limited tasks. After obtaining the equity card, users can watch the Youku VIP movie source in the “cat video” app. That is, when users demand the content of Youku members’ movies and videos in the “cat video” app, the platform will automatically bind and log in to other people’s Youku VIP member account for online video playback.
The plaintiff Youku believes that the above-mentioned services of cat video enable users to directly watch the film and television content in the member zone of Youku platform without paying any consideration to Youku company and without using the Youku platform. As a competitor in the same industry, Cat Video builds a platform to expand the flow and popularity of its platform by using the so-called “shared VIP mode”, which destroys the member management system of Youku platform, reduces the trading opportunities and economic benefits of Youku platform, seriously damages the legitimate commercial rights and interests of Youku company, disturbs the normal market competition order of the industry, and constitutes an irregularity When competition.
At present, the case is under further trial.