Google fighting Amazon again: continuous optimization of e-commerce services


Sina science and technology news Beijing time on the morning of July 25, according to foreign media reports, Google recently announced a plan, intended to compete more effectively with Amazon’s e-commerce. As in 2013, 2014, 2017 and 2019, Google is very serious about competing with Amazon in online shopping.
In 2020, as the new crown epidemic continues to ravage the United States, it is more and more urgent to develop an online shopping platform to compete effectively with Amazon. During the epidemic period, consumers try to avoid going to stores and instead shop on the Internet.
On Thursday, Google announced steps to attract more sellers and products to its shopping site. These include waiving sales commissions and allowing retailers to use third-party payment systems such as Shopify and order management services. In the past, retailers could only use the system provided by Google itself, and at present, the sales commission of Google shopping varies from 5% to 15% depending on the products.
Google is usually the starting point for people to search for information on the Internet, but when consumers search for a product they want to buy, Google is not necessarily the starting point. Many American consumers are used to searching Amazon for products when shopping. This allows Amazon to quickly develop its own advertising business, posing a threat to Google’s main profit engine.
Google’s seven-year battle against Amazon can be described as more losses than wins. In 2013, Google launched Google shopping express, which provides free one day delivery service. After paying an annual fee of $95, users can enjoy the express delivery service. The service also tries to distribute groceries. But Google eventually gave up the service.
Later, Google express evolved into an online shopping mall, gathering top retailers such as target and best buy. In 2017, Wal Mart joined Google’s online store, but the cooperation was short-lived. Last year, Google gave up Google express, launched Google shopping, and launched a one button purchase feature, allowing shoppers to use credit card information stored in Google accounts to complete transactions directly without leaving the site.
This year, Google invited Bill ready, a former PayPal executive, as business president to better compete with Amazon.
In April, Google announced that it would allow anyone to publish product information free of charge on its shopping platform, changing its previous policy that sellers must buy ads before publishing product information. The company also announced that free product releases would also appear in Google search results. By eliminating the cost of product launches and sales, Google aims to make its platform attractive to more retailers and allow its huge search users to see the products for sale.
In an interview, Reddy said that before the outbreak, most retailers had lagged behind e-commerce. As more and more consumers have become accustomed to online shopping in recent months, the gap will continue to widen as a small number of e-businesses swallow up the growth in online sales.
“We want to make sure that online sales are convenient and cheap,” he said.
The new measures are expected to be implemented immediately in the United States and then gradually extended to other countries this year. Google said sellers with inventory on Amazon can transfer their product lists directly to Google without converting the data format.
While Google’s move is undoubtedly demonstrating to Amazon, Reddy declined to discuss Amazon, saying only: “consumers benefit from a diverse and prosperous seller ecosystem. No single e-commerce can meet all the needs of consumers. ” (tour)