Google acquires Canada’s smart glasses manufacturing company North


Sina science and technology news in the early morning of July 1, Beijing time news, alphabet’s Google company announced on Tuesday that the company has acquired a Canadian company named north. North, which has been established for eight years, is a smart glasses manufacturing company supported by Amazon.
Google did not disclose the value of the deal, but foreign media said it was worth about $180 million, less than the $200 million raised by North.
Google was one of the first pioneers in augmented reality, launching Google glass as early as 2012, but failed to attract consumers due to high pricing and privacy related concerns. Still, Google continues to offer an enterprise version of Google glasses to compete with Microsoft hololens.
Google said the acquisition would help realize its vision of “ambient computing,” where ubiquitous connected devices work together.
“We’re building a future where people can get help everywhere, all devices work together, and technology is hidden behind the scenes.” Rick osterloh, Google’s senior vice president of devices and services, said in a statement. “North’s technical expertise will help us continue to invest in the future of hardware and environmental computing.”
North’s predecessor was thalmic labs, which was later renamed when the holographic smart glasses called focals were released in 2018. On Tuesday, North said it would not ship the upgraded focals 2.0 smart glasses, which were scheduled to go on sale this year, after the company announced it would phase out its first generation glasses.
North headquarters will remain in Canada after being acquired by Google. (Tang Feng)