Facebook agreed to a third party audit of its hate speech controls to appease advertisers

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Sina science and technology news on the evening of June 30, Beijing time, according to foreign media reports, Facebook announced today that it agreed to a third party to audit how it controls hate speech, in order to appease advertisers’ growing resistance.
Facebook’s move comes at a time when a large number of advertisers are boycotting its platform. In the middle of this month, six non-profit organizations launched the “stop hate for profit” campaign, which said Facebook had not done enough to remove divisive, racist and hate content.
So far, more than 160 companies, including Unilever, Verizon, Coca Cola, Ford, Adidas, HP, Starbucks, P & G and Honda, have announced that they have suspended advertising on Facebook.
To appease advertisers, Facebook said today that the media rating Council, a media rating company, would audit how Facebook controls hate speech to assess how Facebook protects advertisers’ ads from hate speech content and the accuracy of Facebook’s reporting in certain areas.
Facebook said the scope and timing of the audit are still being determined. In addition, Carolyn Everson, Facebook’s vice president for global marketing solutions, will address advertisers today via a conference call, according to an advertising executive who will attend a conference call.
Facebook announced last week that it would label “reportable” content that violates its policy, but the move failed to satisfy boycott organizers, who plan to call on more global advertisers to join the boycott. (Li Ming)