Adidas and Ford join the anti Facebook ad campaign

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Sina science and technology news on the morning of June 30, Beijing time, according to foreign media reports, more and more large enterprises began to join the “stop hat for profit” activity, promising to stop advertising on Facebook in July, thus pressuring the company to take more measures to stop the spread of hate speech and false information.
Although some of the brands that joined the campaign are well-known, they are not Facebook’s largest advertiser in the United States. None of these brands is in the top 100 of this year’s Facebook advertising budget rankings, according to market analyst pathmatics. As a result, Facebook’s share price has not been affected by the incident, which rose about 2% on Monday.
Here’s a list of brands that announced a suspension of advertising on Facebook on Monday:
Adidas and its brands will be suspended on Facebook and its platform by the end of July. The two brands said they would “set standards and hold themselves and each partner responsible for establishing and maintaining a safe environment.”
Best buy, a consumer electronics retailer, said it had stopped advertising on Facebook and instagram since July 1. Best buy said the company’s tentative move will continue until the end of July.
The cleaning giant will suspend advertising on Facebook and instagram until December, and its advertising budget will be transferred to other social media. The company will also suspend spending on Facebook audience network.
ConAgra will suspend advertising on Facebook and instagram platforms by the end of 2020.
Fast food chain Denny’s will suspend advertising on Facebook and instagram until the end of July.
Edgewell personal care, owners of Schick, Playtex and wet ones, said more than 25 of its brands will stop placing paid ads in North America and Europe on Facebook and instagram from Wednesday, with the end of the campaign being announced. The company will also suspend its Facebook audience network spending.
Ford announced it would suspend advertising on all US social media platforms for the next 30 days.
HP said on Monday that it would stop advertising on Facebook until it saw “stronger security measures” deployed on the platform.
Sportswear maker puma said on twitter that it would join the “stop hat for profit” campaign and suspend all Facebook and instagram ads until the end of July.
In addition to the companies mentioned above, other brands announced that they would suspend advertising on Facebook platform, including Coca Cola, Diageo, Honda, Starbucks, Verizon and Unilever. Some companies not only announced the suspension of advertising on Facebook, but also said they would suspend advertising on all social media platforms.
Before many brands began boycotting Facebook, several groups had called on Facebook advertisers to suspend advertising on the platform in July. The groups accused Facebook of allowing “racial discrimination, violence, and verifiable false content to flourish on its platform,” and allowed the platform to be used for “mass voter repression, using false information aimed at black voters,” and allowing “violent messages, which incite violence against protestors fighting for racial justice.” (Xingyun)