Welcome to follow the wechat subscription number of “creating notes”: sinacchangshiji
Article / edited by Chen qiaohui / Yang Xiaohe
Source / Tech planet (ID: tech618)
Wechat, as a national app, has a monthly life of 1.1 billion yuan. It can be said that wechat has become a huge flow pool and ecology. In this vast and “fertile” ecology, business scenarios such as wechat MCN, wechat business, and wechat shop have been born, which has made some entrepreneurs get rich returns.
In addition, there are some little-known industries hidden behind wechat, such as the business of “Yang Hao sell Hao”. After more than ten years of development, this business has created a huge business ecosystem.
Recently, Zhang Xiaolong announced in the circle of friends that the monthly life of video number exceeded 200 million. Behind the huge flow of wechat, there is a very hidden industry chain. In this chain, some people take aim at the “business opportunities”. They open a large number of video numbers, rush to register the nicknames of top-notch video numbers, such as industry words, city names, etc., and then sell them to the operation buyers, or through hundreds of micro signals they have mastered, they can provide the video Number operators with powder brushing business and make huge profits. And it’s just one of their many businesses.
Because the transaction of video number is virtual, so it is common for buyers to be cheated. Wechat official also took measures. In the “personal center” of users who have not yet opened video number, there was a prompt “do not believe any way to buy or accelerate the opening of video Number”. However, this does not prevent transactions. As long as there are profits, there will be people who take risks.
In addition to the wechat video signal of the recent explosion, the wechat signal has also been targeted.
Wechat has been revised recently. Wechat can be modified. As a result, many netizens hope to be able to recall a good wechat account. Therefore, reselling the wechat account has become a profit-making means for some people and formed an industrial chain.
Insiders describe those who are engaged in account maintenance and reselling as “account maintenance people” or “account playing people”. They often use “currency circle” as an analogy, regard wechat as BTC (bitcoin), QQ as eth (Ethereum), “like gamblers.”
How many Suites did you earn from the inverted number
When it comes to the origin of “Yang Hao Ren”, we have to mention the early players who registered to resell the domain names of websites.
People who play domain names are commonly known in the industry as “minong” (the domain name is also known as corn, which is homophonic). The early well-known “minong”, including 58 local CEOs Yao Jinbo and Matteo CEO Cai Wensheng, earned the first pot of gold by registering the domain name of the trading website.
In 1999, with the rise of the Internet craze, Yao Jingbo, a computer major, graduated from University, and made an “E-domain network” with domain name registration as the main business. Several domain name transactions have made him famous. He once made a high price of 11 million yuan for the best number 52.com, which was created by Yao Jinbo. Later, when he founded 58 Tongcheng, the capital almost broke. Yao Jinbo sold a domain name and changed several hundred thousand yuan to pay the employees.
According to a Hong Kong newspaper in 2000, business.com The domain name was sold for 7.5 million US dollars, which made Cai Wensheng top the list. Then he started the domain name business.
At 3 a.m., he woke up from his sleep, and it became Cai Wensheng’s daily life to rush to register the domain name. But good-looking domain names are actually hard to register, and no one buys them, and they need to renew every year, so they lose a lot and earn little. Cai Wensheng has put most of his energy into betting on those valuable domain names.
After just two years, he sold more than 1000 domain names. For example, iqiyi, Youku Tudou, Sina Weibo, 360 and other high-quality domain name transactions were all made by him, while 360.com domain name sold 100 million yuan and was listed in the top ten most expensive domain name transactions in history.
The “rice farmers” rushed into the Bureau, with fewer and fewer high-quality domain names and less money invested, which is the real portrayal of the “rice farmers” at that time and even now, so the “rice farmers” have turned to the ranks of the top ID accounts.
Tiktok Kwai ID account, including nice QQ, e-mail, micro-blog, micro signal, shaking voice, fast hand, and mobile phone number, etc., these rare ID accounts are valuable because they can give people psychological satisfaction in identity or honor in addition to good looks and good memories.
In the early Internet, some “rice farmers” or other practitioners smelled the value and “investment prospects” of QQ smart number. When QQ came out, they began to register 5-digit and 6-digit QQ crazily. As more and more people registered with QQ, the number of short tag resources gradually decreased. In 2000, the number of QQ increased to 8-digit, and now it is up to 10 digits. The value of short tag in their hands also soared.
Before the advent of wechat, QQ was the largest social product in China and the product with the largest number of users. A short QQ number, or an array of good-looking QQ numbers, is like a beautiful social card, which will let many people add you.
Tencent is also interested in this point, so they also started QQ business. A senior industry person told tech star (wechat ID: tech618) that in 2003, he spent 240 yuan to buy a QQ smart number card on the official QQ smart number station, which can randomly obtain a 5-digit QQ number. In those years, with this 5-digit QQ, many people added themselves to make themselves “respected” in the virtual Internet world. ‘
Even now, there are many people who add him, but the purpose of adding him is to buy his 5-digit QQ number, and these people are actually “number keepers”. According to his introduction, at that time, the “owner” offered 10000 yuan to receive his five QQS, but he refused.
Tech planet searches for five QQ numbers on the Internet and finds many websites selling QQ numbers. Among these QQ websites, the price of five QQ numbers is more than 20000 yuan, and there are many sellers. If according to “raise a number person” 10 thousand collect, 20 thousand sell out, can earn 10 thousand yuan profit, how can this make one’s heart not?
Chen Kun, a senior “keeper”, told tech star (wechat ID: tech618) that these “keepers” who buy short QQ do not earn much in fact. For example, those who registered 5 or 6 QQ “support account holders” in the early stage, relying on the short account of 0 cost in the hands of buyers and sellers, now they have earned several suites and tens of millions of wealth.
Industrial chain: number collection, resale, auction, agency and commission extraction
Moreover, “Yang Hao Ren” has become a complete QQ trading industry chain after more than ten years of development.
Too many to count, Li Yong tiktok said. Transactions like QQ are usually carried out in various digital forums. The number of QQ in transactions is numerous, ranging from 5 QQ to 10 QQ, and can also be traded like vibrato and YY, and the daily volume of transactions is above 1000.
The “Yang Hao Ren” in the forum is called Hao Shang. They provide account resources, and each order can earn at least 30% of the profits. Therefore, the “Yang Hao Ren” who receives the account is generally purchased at a discount of 70% of the current market price of QQ, and then reselled.
As a platform side, digital forum can earn transaction fees, at least 5 yuan for a single, as well as advertising fees, membership fees and so on. Industry figures estimate that a digital forum can earn at least one million yuan per year.
Li Yong also revealed that for transactions like QQ, the “Yang Hao Ren” who can make a lot of money will develop their own agents. Some of them will charge, some will not. The agents can obtain the number resources of the “Yang Hao Ren” in the head, and then sell them at a higher price.
“If you are more diligent, you can earn more than 200 yuan a day, at least tens of yuan. I have friends around me who sell QQ numbers, earn 20000 yuan a month, and a part-time QQ number, earn 2000 yuan a month,” Li said.
It’s profitable, so there are more and more people involved, many of them after 00.
They will create a QQ auction group and become group management. The seller will auction QQ beautiful numbers in the group through group management. After the auction is successful, the buyer will pay the intermediary fee to group management. After the QQ number is successfully changed and tied, group management will call the buyer’s money to the seller to complete the transaction.
Tech planet (wechat ID: tech618) learned by chatting with an administrator after 00 that the auction is usually held in the evening, “a group will walk 100 transactions a day, and the average intermediary fee for a single transaction is 5 yuan. Because each group manager will auction and sell the order alone, the intermediary fee obtained in a day is different, but at least 1000 yuan will be paid in a month.”
However, the bonus period of buying and selling QQ smart numbers has been affected unprecedentedly after more than ten years. On the one hand, Tencent has severely attacked this kind of grey products; on the other hand, Tencent’s another social product, wechat, has been born.
Wechat revises new regulations to create business opportunities,
Rent beautiful month earn 30000
In 2011, the emergence of wechat affected the social status of QQ and the trading market of QQ.
A “keeper” told tech star (wechat ID: tech618) that the current QQ smart phone has no price or market, and QQ smart phone has started to sell at a lower price. The 200000 yuan invested at that time has already lost half of it. But he did not give up the industry. “Now he has begun to enter the market of buying and selling micro signals.”.
Like QQ, good-looking and easy to remember wechat is also popular, especially for salespeople and bosses, who love good-looking wechat.
Recently, wechat has been revised, and new wechat modification rules allow users to customize at least 6 short bit wechat.
According to “Yang Hao Ren”, they will register 6 easy to remember micro signals, such as AAAAA micro signals, which are called “all a” in the industry, and “ab” which are like ababab. As long as they are good-looking and easy to remember micro signals, they will scramble for registration and sell them.
In June this year, wechat opened the function of wechat that can be modified once a year, which is a rare opportunity for the “account keeper”. They can sell the reserved wechat account to the buyers who want the account but can’t register the account.
Recently, there are many businesses of migrating wechat or registering wechat directly in the circle of friends of “yanghao people”, with a single price between 80-150 yuan.
Of course, good-looking micro signals are not all directly modified. Some are from mobile phone numbers, and some are from QQ numbers.
Why do they come from mobile phone number and QQ number? This is about the mechanism of wechat plus friends. At that time, wechat could bind mobile phone number and QQ number. In wechat, users could search each other’s mobile phone number or QQ number and add friends directly, which formed the current wechat social relationship chain.
Today’s wechat still retains these two functions of adding friends. Then, like short bits and good-looking and easy to remember QQ numbers arranged and combined, it has become the object of competition, and mobile phone smart numbers have also become the choice of business people. The transaction of wechat has not only become diversified, but also more and more busy.
According to tech planet (wechat ID: tech618), some people who hold 5 or 6 QQ “keepers” have begun to rent 5 QQ “binding rights” in wechat to some buyers while reselling QQ numbers.
The rental fee of 5-digit QQ number is different according to the type and price. The average 5-digit QQ number is 500 yuan per month. The tail number is connected with the same number, commonly known as the leopard number. The monthly rental fee can reach tens of thousands. Most buyers are sales personnel and people playing the number. A “Yang Hao Ren” can earn 30000 yuan a month with a short QQ number in his hand.
And the practitioners who resell the beautiful mobile phone number will also put the tag of adding wechat friends through the mobile phone number when selling the mobile phone number. The price of some tail number 4 companies (such as the mobile phone number 123456788888) is about 30000. The more tail numbers are, the higher the price will be.
Extension of ash production:
Like, vote, paint and rush to register across platforms
In addition to the business of “wechat account”, there are “account keeper” who have opened other businesses, such as brush on behalf of others.
A dedicated wechat agent who didn’t want to be named told tech planet (wechat ID: tech618) that the emergence of wechat agent-based services is due to the fact that when many platforms carry out voting, likes and other activities, wechat third-party login can be selected, which means that a wechat is equal to one vote.
For example, he has thousands of wechat signals, which can provide hundreds of likes, votes, and powdering services. For example, the price of likes is about 0.1-0.3 yuan. As a result of the accumulation of a few, the turnover of a month is 7000 yuan.
He said that the small-scale and large-scale “keeper” would have more wechat, buy thousands of second-hand mobile phones, log in thousands of wechat everyday and remain active, “because the inactive wechat will be taken back or banned by Tencent’s wechat platform”, and at the same time, it can ensure that when the business arrives, you can take orders to work, and avoid changing a mobile phone many times No.
In addition to the external business mentioned above, the wechat ecosystem also does business, “for example, through the wechat in hand, to rush to register the nickname of the best video account, the nickname of the wechat circle, etc., and then sell these nicknames to the people who need them, and provide them with a supporting business of praise and powder painting. From the inside out, as long as you can make money, you will do it. ”
Based on the grey business of micro signal, the chain is still extending.
Wechat can be used as a third party to log in to many apps. Therefore, Kwai tiktok will also transfer the number business to other App, because some App also has the same function as microsignal. Whenever the Internet big factory goes on the line of new App products, the “maintenance number” will log on to App through micro signals, and make ID or nickname rush, such as the jitter, the fast hand number. Some owners even take risks.
Tiktok has reported that at least 2900 more accounts have been modified in the database. After investigation, Fu said that the company should be able to make a customized call at 88888888 yuan for the price of 10 thousand yuan, and the next household sold it to the actual user at a price of 15 thousand yuan. Tiktok was also a member of the company.
As yanghao itself is a grey industry, the platform will crack down on this kind of behavior.
At the end of last year, Tencent launched a social app called “friends”, according to Zhang Wei, a “number keeper”. On the night of its launch, Tencent registered hundreds of easy to remember ID accounts, and many “number keepers” also rushed to rush to register.
The “friend” app found this problem officially, so it canceled the display of ID account. Although it hit the “owner”, it also brought many inconveniences, such as the user could not add friends through ID. Therefore, a large number of users leave comments under the official dynamic to express their demands for ID re display.
In fact, this is just a way to beat the platform by the platform side. It will take the platform of blocking and closing the products in the grey industry from time to time, such as jitter, Tencent and micro-blog tiktok. And “Yang Hao Ren” will also have a good relationship with such platforms and continue to make profits from them.
Nowadays, more and more “account holders” begin to transfer to wechat, and distribute more with wechat, and account transactions gradually become the main source of their daily income.
“Where there is interest, there is gratitude and resentment. Where there is gratitude and resentment, there is Jianghu. The person who raises the number is the Jianghu. How can you quit?” This also became the portrayal of yanghao people.
With the promulgation and implementation of the civil code this year, and the continuous refinement of the provisions of civil and commercial laws on virtual property, legal network virtual property, like ordinary real property, has become the subject of sale, gift or inheritance. This means that the online account trading industry will be given new significance, but as a platform party, how to define the behavior of maintaining the account in the legal framework will also become a focus of their consideration.
However, yanghao is a grey product after all, and it will touch the red line if you are not careful. The business and industry of yanghao are becoming larger and larger. However, the definition of many behaviors of this industry is still in a fuzzy area. For yanghao people, the future is full of unknown.
(at the request of the visitors, Chen Kun, Li Yong and Zhang Wei are pseudonyms.)
(statement: This article only represents the author’s point of view, not Sina’s point of view.)