Pinduoduo: no more “double 11 data” disclosure

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[Abstract] pinduoduo said that the end of November 11, our “10 billion subsidy” promotion did not end. If consumers can feel the “cost performance” every day, our efforts will be valuable. If you are satisfied, we will be happy.
Tencent Technology News reported on November 12 that the curtain fell on November 11, 2019, and pinduoduo said that no more “double 11 data” was disclosed to the public.
Pinduoduo said that we are more concerned about whether our consumers enjoy real benefits and fun than numbers. If consumers can feel the “cost performance” every day, our efforts will be valuable. “If you are satisfied, we will be happy.”
The following is the full text of pinduoduo’s response:
Dear friends
After November 11, 2019, pinduoduo did not disclose more “double 11 data”.
On this day, pinduoduo is most concerned about whether consumers are at ease in pinduoduo’s purchase, and whether the moment when red packet rain and subsidies come is happy. People are very concerned about digital and grand things, but we haven’t even set up a real-time data big screen yet, the company is in a rush to replenish, compare prices and subsidies, and the banners and atmosphere flower baskets in the corridor haven’t been set up yet, so that’s the day.
It’s just a normal busy day for us. Similarly, if there is no proper cost performance, the double 11 is just an extraordinary day. It’s the users who make the festival, not the festival who consume the users. So, we care more about whether our consumers enjoy the real benefits and fun than the numbers.
In this day, we feel the resilience and strong vitality of China’s economy, and see millions of agricultural product producers, urban small and medium-sized sellers, tens of thousands of brand merchants and distributors living in rural areas, trying their best to provide more than 480 million consumers with diversified products and choices. Just 16 minutes after 0:00 on the 11th, the sales volume of platform cars broke 1000, with consumers mainly from the third, fourth and fifth tier cities; the sales growth of agricultural products from poor areas exceeded 220%, and these products were mainly purchased by consumers from the first and second tier cities. From November 1 to 11, pinduoduo platform sold more than 400000 new iPhones. With the popularization of mobile Internet and the rapid growth of new e-commerce represented by pinduoduo, we can see the endless power brought by “new consumption” behind the equal right of consumption in urban and rural areas.
On November 11, Yunshan village, Zhutang Township, Lancang Lahu Autonomous County, Yunnan Province, started a science and technology poverty alleviation class led by Zhu Youyong, academician of the Chinese Academy of engineering. The first group of 60 students from 20 villages and towns in the county, aged from 20 to 50, will learn e-commerce knowledge from scratch in the next six months, and will open their own online stores in pinduoduo. With the joining of pinduoduo, the agricultural products of Lancang new farmers will have the opportunity to go up to the whole country and complete the closed loop from production to sales.
At the end of November 11, our “10 billion subsidy” promotion did not end. If consumers can feel the “cost performance” every day, our efforts will be valuable. If you are satisfied, we will be happy.