Sales of iPhone 11 are good, with 8 million production increase.


The iPhone 11 comes in six colors
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Sina digital news on the morning of October 5th, foreign media Nikkei Asian Review quoted the sources of supply chain as saying: Apple asked suppliers to increase the output of iPhone 11 by about 10%, which means that 8 million additional capacity will be added.
The data show that the sales of the iPhone 11 are much better than those of the same period last year. “Autumn is much busier than we expected.” According to Nikkei Asia Review, orders grew mainly on the $699 iPhone 11 and the $999 iPhone 11 Pro, while production of the highest-priced iPhone 11 Pro Max declined slightly.
Compared with previous generations, the iPhone 11 has added extra wide-angle lenses, upgraded the A13 chip, adopted a new glass back design, and used lower prices to attract users. Last year, the price of the XR was $749, compared with $699 this year.
Of course, due to weak holiday sales in 2018, the actual price of the iPhone XR is not so high in the market, and Apple adjusted prices in some markets to stimulate sales for some time after the launch.
The bottom price of $699 for this year’s iPhone 11 seems to have reached a more acceptable level for users without further price adjustments. Of course, as time goes on, the level of demand may change dramatically, so the supply chain is still cautious about how long the production peak can last.
The system’s push is also a factor. Apple has integrated several key software upgrades in its latest iOS 13 software, such as sliding keyboards, dark mode, and so on. A large number of iPhone 6 and iPhone 6 Plus users who were once hot could not upgrade the iOS 13 because of their inability to upgrade their phones this year.