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Hello, old friends, we are meeting again at the annual Apple Conference! What are the products worth looking forward to at this Apple conference? We review this article in detail.
It’s not easy to use the new machine until you experience it. Come to Sina Mass Test to apply for the latest iPhone 11 and iPhone 11 Pro Max: http://zhongce.sina.com.cn/
You can buy an iPhone for 5,500 yuan.
Speaking of the annual fall press conference, the iPhone is a major event. Looking back on the release of the XS/Max and XR of the iPhone last year, Cook said that the customer satisfaction rate of these three products reached 99%.
The customer satisfaction rate of the iPhone XS/XS Max and the iPhone XR reached 99%.
This year’s new iPhone is no longer named “X” by the first two generations, but is renamed “iPhone 11” by returning to the digital series.
The iPhone 11 replaced last year’s XR and gave it more colours, adding purple and green in addition to last year’s white, yellow, black and red.
The screen size of the iPhone 11 is 6.1 inches, which is the same as last year’s iPhone XR. It has a glass fuselage on the back and supports Dolby panoramic sound effects.
With 12 megapixel wide-angle and 12 megapixel ultra-wide-angle cameras, the iPhone 11 can not only take more tolerant photos, but also focus more accurately through 10 trillion operations per second.
The new nighttime mode in the iPhone 11 allows the lens to identify whether an object is moving or not so as to take more accurate night shots.
In video shooting, the iPhone 11 supports better electronic shake-proof. With the ultra wide angle lens, the camera can switch freely during the shooting process.
The front-end camera is upgraded to 12 megapixel and supports 4K shooting and slow-motion video.
The core processor of the iPhone 11 uses A13 bionic chips, and Apple claims that its CPU and GPU exceed the industry’s flagship chips. In terms of battery life, the iPhone 11 can last an hour longer than the iPhone XR, and it’s not a problem to use it for a day at all.
The 64GB version of the iPhone 11 costs 5,499 yuan, the 128GB version 5,999 yuan and the 256GB version 6,799 yuan, which will be released on September 20.
The First Three-Photo iPhone Release: The iPhone 11 Pro
In addition to the iPhone 11, Apple has two more advanced products for professionals – the iPhone 11 Pro and the iPhone 11 Pro Max. This is the first time that Apple has used the name “Pro” in the iPhone.
IPhone 11 Pro/Pro Max
The size of the iPhone 11 Pro and the iPhone 11 Pro Max is the same as that of last year’s XS series, 5.8 inches and 6.5 inches, respectively. The iPhone 11 Pro series is made of stainless steel frames, while the back is made of frosted glass. It has deep air ash, dark green, gold and silver.
On the screen side, the iPhone 11 Pro/Pro Max uses a new hyperretinal XDR display, which supports a wide gamut of P3 color and improves energy consumption by 15% with a maximum brightness of 1200 NIT.
A13 bionic chip
Both products have built-in A13 bionic chips. The built-in two performance core speeds can be increased by up to 20% and energy consumption can be reduced by up to 40%. The four energy efficiency core speeds can be increased by up to 20% and energy consumption can be reduced by up to 25%.
A13 mainly focuses on machine learning and low power consumption. A13 biomimetic chip is made of 7 nanometer technology, with 8.5 billion transistors, which is the most transistor chip in the current iPhone.
Machine learning is used everywhere on the iPhone. The A13 bionic chip can perform 1 trillion machine operations per second. For large-scale operations such as AR, the processing speed is faster. In the aspect of low power consumption, there are many voltages on the chip. When there is demand, local power can be used to optimize power consumption.
In terms of endurance, 11 Pro is 4 hours longer than XS, 11 Pro Max is 5 hours faster than XS Max, and Apple finally says goodbye to its 5 volt 1 ampere charger and offers an 18 watt charger.
In terms of photography, the three rear cameras of the iPhone Pro series are 12 million pixels long focus camera, 12 million pixels wide angle camera and 12 million pixels ultra wide angle camera.
Contrast of shooting effects with nighttime mode
Combined with the latest technology, the three cameras can achieve four times optical zoom, and the night mode can achieve better results in extremely low light environment.
Phone 11 Pro/Pro Max
In the future, these three cameras, together with A13 bionic chip, can take more than a dozen pictures in a second, four of which are taken before pressing the shutter, and ultimately synthesize the best and ultimately present the best image.
The price of the iPhone 11 Pro starts at 8,699 yuan and the price of the iPhone 11 Pro Max starts at 9,599 yuan. The pre-order starts at 8 p.m. Beijing time on September 13 and goes on sale on September 20.
Larger entry-level iPad
Since last year, Apple has integrated its iPad products. This year, at the WWDC Apple Developers’Conference, it released the iPadOS, expanding the iPad from a single entertainment video to a productivity tool.
The 9.7-inch iPad has to be said in the iPad series. Apple has found that more than 60% of its users start with the 9.7-inch iPad, and now the seventh generation of the iPad has officially arrived.
10.2 inch iPad
The seventh-generation iPad screen is expanded to 10.2-inch Retina display, with A10 Fusion chips at its core and support for the first-generation Apple Pencil. Apple also has a full-size keyboard for the iPad.
The seventh generation of the iPad is made of 100% recycled aluminium. The price is 2699 yuan. All models in the Chinese market will be sold after approval.
Apple Watch Series 5 for daylight support
Apple Watch is now the fourth generation. Its professional monitoring function helps many users to detect diseases in time. It is also a good helper for users to lose weight.
Monitoring functions supported by Apple Watch
Three new features introduced this year by WatchOS 6, such as the new decibel dashboard on WatchOS 6, are Apple’s latest research on hearing, or can record women’s menstruation in women’s health research. This time, Apple Watch Series 5 has also brought some new features.
Apple Watch Series 5 uses Always On all-weather omentum display screen. In the past, the screen will be automatically extinguished when the wrist falls down in Apple Watch, but now Apple Watch Series 5 can keep bright all the time.
Always On Frequently Bright Retinal Display Screen
Apple Watch Series 5 screen uses cryogenic polycrystalline silicon TPO technology, refreshing up to 60 Hz and lowest 1 Hz, internal power management, so it can maintain constant brightness and ensure 18 hours of use time.
In addition, Apple Watch Series 5 has a built-in compass that can be placed on the surface and clicked in to see longitude, latitude and altitude.
Apple Watch Series 5 supports 150 countries in emergency calls, which can be called out by pressing the left button for a long time. Apple Watch Series 5 adds two new versions of titanium and white ceramics to the original version. In addition, Herms version introduced a pure black strap.
Apple Watch Series 5 aluminium alloy version sells for 3199 yuan, stainless steel version for 5499 yuan, titanium metal for 6299 yuan, precision ceramic version for 9999 yuan, and Apple Watch Series 3 for 1499 yuan.
Apple Arcade Game Subscription is coming online
Six months later, Apple talked about the Apple Arcade game subscription service. Apple previously said that the App Store has more than 1 billion players, 5 billion visits a week and more than 300,000 games. It is one of the largest mobile game platforms in the world. In order to further develop the App Store, Apple launched the Apple Arcade game subscription service.
Today’s Apple Arcade game subscription service focuses on originality and high quality. After subscribing, players can enjoy all the games of Apple Arcade without advertisement and internal purchase.
Apple Arcade Game Subscription Service will be launched on September 19, with a family subscription fee of $4.99 per month and a free trial in the first month.
Apple TV Plus – SEE (see)
Similarly, in March this year, Apple announced its entry into the “film and television market” by launching a number of original dramas. In this conference, Apple announced the new drama “SEE” and broadcast the announcement live. Apple said that in the future, there will be many exclusive Apple TV series resources in Apple TV Plus, with new original dramas coming out every month.
Look ahead to Apple’s original drama SEE
Apple TV Plus will be launched on November 1. The price of the home subscription service is $4.99 a month. Starting today, you can buy Apple’s iPad, MacBook and other products for one year free of charge.
Finally, let’s talk about the Apple retail store.
Apple Watch Studio (studio) is now added to Apple’s retail stores to customize more than 1,000 watchbands individually. Apple Trade will support instalment payments in some countries under the old-for-new scheme.
The products released today are similar to the information previously disclosed, but the price is more surprising. Overall, whether it’s an expanded version of the iPad or a dual-camera iPhone 11, they’re not selling at a higher price than they were last year, but they’re selling at a lower price. In other words, it might be more appropriate to “increase the price”. In addition, in order to allow consumers to “not hesitate” to replace new products, Apple is also supporting instalments in some countries under the old-for-new scheme.
In conclusion, this time, Apple is trying to stimulate the market through lower prices of new products and new exchange strategies, and regain its place in the global market. Especially for the Chinese market, according to IDC 2019Q2 data, Apple shipments fell 6.2% year-on-year. And in the face of competition from Chinese manufacturers, it is possible for Apple to make more cost-effective products so that Chinese users can pay for them.
In addition, the more cost-effective price also reflects the speed of Apple’s handling of “bailout”. When the user Tucao iOS 11 Bug for a long time, the next year Apple launched a more stable and faster iOS 12; when users complained about the high price of the iPhone XS series, this time we saw the lower price iPhone. It’s hard for a big company like Apple to adjust its strategy in time.
Speaking of products, this year, Apple has launched another campaign against two products: the iPhone and the iPad. For the first time, the “Pro” naming of the iPhone is more like keeping pace with the Mac and iPad product lines. The iPhone 11 Pro series is aimed at the higher end of the population, while last year’s XR became the entry-level model for this year’s iPhone 11.
With its own system, the iPad OS, Apple has given it more power, from entertainment video to real productivity tools. So this time the iPad has also been upgraded to 10.2 inches and supports the first generation of Apple Pencil and full-size keyboard, but the price has remained at 2699 yuan.
The Apple Corp will hold a new autumn conference at 0:30 Jobs on September 11th at the American theater headquarters in Beijing. Sina will conduct live broadcast of the event in both Chinese and English simultaneous interpreting. Collect the following links: http://tech.sina.com.cn/zt_d/apple2019/, lock in @Sina Technologies@Apple Hui Weibo, we fill you with the latest information.
At present, as Apple’s only online store outside its official website, Tianmao has become the first platform for new product launches. In the Chinese market, the fastest and most cost-effective way to buy a new iPhone is Tianmao. On September 13, both Apple’s official website and Tianmao will start pre-selling at the same time. In addition to 12 interest-free and value-preserving repurchases, users can buy the iPhone 11 through Skycat. In some cities, hummingbirds are also supported to buy apples in an hour, just like take-out.