People’s Daily: It’s fun to change your face, but don’t blindly “ZAO”


Talk for a while before going to bed. There’s a world in your dreams. These days, a lot of “stars” pop up in the circle of friends, from Li Xian, Cai Xukun to Nick Yang and DiCaprio. In the classic video clips, the actor’s figure has not changed, but his face has replaced his friend’s appearance. Previously, we discussed the scenarios and risks of AI facial change technology (AI facial change: inadequate acting skills, technology? At the invitation of the commentator of the Party Newspaper, today we will continue to talk about this matter.
Originally, people have used a “ZAO” explosive application. From “Yanxi Strategy”, “Wulin Biography” and other domestic popular TV dramas to overseas traffic such as Shihara Limei and Huaze coriander, you only need to take a self-portrait with the front camera of your mobile phone. After verification, you can incarnate in front of the camera, or change into a “star” or act on the same stage as “Aidou”. The world is good.
In recent years, online beauty, face-changing and cross-dressing games are common. From adding stickers to photos, previewing your old age’s FaceApp, to uploading photos online fitting apps, People’s Daily’s New Media Center launched the “military uniform photo” H5… With the development of artificial intelligence technology, the convenience, interest and Simulation of “adding some patterns to self-timer” are getting higher and higher. This breakthrough of ZAO is due to breaking through the limitation of static pictures and bringing face change into more “real” video animation.
Of course, AI video face-changing is not a new invention. Two years ago, a foreign netizen named “DeepFakes” made a batch of celebrity face-changing videos, which sparked a heated online debate. The account was quickly blocked because of adult content, but DeepFakes released all the code, giving anyone the opportunity to use and improve the technology. Some experts say that the ZAO algorithm is more advanced than two years ago when you had to input a video to change your face, and the amount of information in a picture can achieve its function. This shows from one side that in the field of artificial intelligence, especially in the level of industrialization of technology, Chinese companies have been ahead.
For you and me, it may not matter how long a product will last, and what risks may exist in new technologies deserve more consideration and attention. Shortly after the popularity of ZAO, criticisms such as excessive collection of user information, free use of user upload information, and too covert disclaimer have also attracted a lot of attention. There’s also a screenshot of the potential privacy risk associated with using ZAO to create videos that explode the circle of friends. Although the software subsequently modified the relevant content of user information and issued “special prompts”, it was still insufficient to allay public concerns. As some commentators have said, the details of facial information is too rich, it is a kind of “biological information”, can be said to be very sensitive personal information, once the impact of leakage is far greater than the risk of data information leakage when online. Therefore, users who upload facial information, use and save facial information platform, can not but be more cautious.
Although there is no news that “ZAO” has been exploited by criminals, more care is needed to make it more secure. In May this year, the National Network Information Office solicited opinions from the society on “App illegal collection and use of personal information behavior identification method”. Under the background of continuous improvement of relevant laws and regulations, the public’s concern for personal privacy and information security deserves every developer to take seriously. In the final analysis, the strength of personal information protection depends on the degree of attention paid to personal information protection by relevant platforms, the degree of respect for users, and the resulting investment. It can be said that the emergence of “ZAO” is also a warning, “face change” can be popular for a while, and in the future there may be products based on “iris”, “fingerprint” and even “gene”. Therefore, the collection of personal information needs a bottom line, and the protection of personal information must have a red line.
New technologies nested in social structures need to be continuously developed and improved in the interaction with various forces. This means that it is necessary for us to face up to, predict and face up to the ethical and legal risks of technology. When the face-changing algorithm is more sophisticated, can the existing face-brushing payment ensure that nothing is lost? When the editing effect is more realistic, how can a video be seen as real and how to prevent public figures from encountering false videos? Artificial intelligence industry is more prosperous. How to cut the chain of feeding “black production” with “black science and technology”? Put these sand table deductions on the stage as soon as possible, collect information according to the principle of “minimum” and “sufficient”, protect information according to the principle of “maximum” and “tightest”, and find a long-lasting balance between technology, market and rules as soon as possible, so as to inject soul into the code and eliminate the possible occurrence to the greatest extent. Risk, let “ZAO” be the final masterpiece, let technology benefit life.
This is precisely:
Video face-changing is interesting, and singing big stars on the stage.
At the balance of technical regulation, peach blossoms are red in the face.
Good night everyone.
(Wen/Yang Qianchu)