Data Graphics | Online snacks are the three strongest, which one do the eaters like best?


Original Title: Data | Online snacks are the three strongest, which one do you like best?
Source: Interface News
Wen | Li Xufeng, Meng Lingxian and Yanmo Chu
Editor | Chen Chen Chen
In 2019, snack companies rushed to go public. Three squirrels were listed on the Shenzhen Stock Exchange, and the progress of IPO of good products stores was accelerated. Enterprises such as fruit orchards, ancestral shares, Chinese food and so on published the prospectus successively.
Online snacks stand on three legs
According to Frost & Sullivan, the market size of China’s leisure food industry exceeded 1 trillion yuan in 2018. In 2018, the market growth rate was 12.03% year on year, which was the highest in the past five years.
From 2012 to 2018, snack e-commerce in China rose rapidly. According to Euromonitor, sales of leisure food online accounted for only 1% in 2012 and 11% in 2018.
In snack e-commerce, three squirrels, herbaceous flavor and good food shops lead the market share of leisure food on the line with 12%, 6% and 5% respectively.
Online snack three strong PK, who do you like more?
In terms of income, net profit margin, price, number of members and inventory turnover, the three squirrels with the latest start have the most advantages. On the contrary, Baicao flavor pays more attention to offline layout, with more than 2,000 offline stores in 2018.
Snack out to sea
According to Euromonitor data, the overall growth rate of online snack sales in 2018 has dropped from nearly 160% in 2012 to less than 40%, and the growth rate of online snack sales has entered a medium-speed era.
As a result, more and more enterprises began to seek new growth points overseas, including trade exports, as well as overseas factories. According to Nielsen Market Research Institute, nearly half of the world’s snacks are consumed in Europe, while the most popular snacks in the European market are sugary snacks, which are not areas where domestic enterprises are good at.
I don’t know what Chinese snacks foreigners will be addicted to, hot strips or nuts?